From keeping your family safe to keeping your customers informed, navigating COVID-19 is stressful. No matter if you’re a restaurant owner letting others know you’re delivering food or a business adapting operations to the current situation, communicating with your audience is more important than ever. For the traditional marketer, it’s time to think differently.
Here are three things that businesses should consider during COVID-19. Continue reading “3 Things Brands Should Do To Navigate COVID-19”
In today’s time, a website does more than just relay basic information and services. A website can generate a personality for an organization. It virtually represents how a business is seen by potential customers. Designing an appealing website should be on the top of every business owner’s to-do list.
According to a study done by Adobe, 38% of consumers would leave a website altogether if the layout or imagery is unattractive or if the content is too long. If you need some advice on how to create a more visually appealing website with well-written content, then keep reading below. Continue reading “Swipe Right on a Beautiful Website”
When you search for any bank or credit union, you’ll find nearly the same services. Most offer checking accounts, credit cards, loan options, mortgages, and so on. With such similar services offered across the industry, how can you make your financial institution stand out?
A great place to start would be your bank or credit union’s digital marketing plan. Let’s take a look at a couple of marketing tips that can take your online presence to the next level!
Continue reading “Marketing Tips for Banks & Credit Unions”
Roses are red, violets are blue. What has your current marketing strategy done for you? If you’re not feeling the love from your digital marketing strategy, don’t fret. Updating it doesn’t have to be a complicated process. Let’s explore some tactics you can try to feel the spark again. Continue reading “Fall Back in Love with Marketing”
The automobile dealership industry is a fast-paced environment. With inventory changing daily and the “pushy salesmen” stereotypes, customers can be a nervous wreck when it comes to car shopping. This is why more and more people are taking the virtual route. Some new dealerships like Carvana have even gone entirely online. Customers use search engines, like Google, to research different dealerships and prices before even stepping onto the lot.
Traditional in-person dealerships need to step up their digital marketing game. Ensuring a positive online presence and routinely tuning-up digital marketing is needed to attract online customers. Continue reading “Marketing Tips for the Automobile Dealership Industry”
The holidays are over and a new decade has finally begun! Last year was one of 3D Digital’s most successful years to date. In 2019, we were able to exceed our goals and provide outstanding service to each of our clients. While it’s our job to help our clients grow, some of the work we did was able to help us grow too. Not only did we add new tactics to our wide-ranging list of services, we also added a few new faces to our talented team.
As we move into 2020, let’s take a moment to reflect on some of what we accomplished this past year. Continue reading “3D Digital at a Glance”
Knock, knock… The holidays are here! It’s December and that means there’s only a few weeks left before another holiday season comes to an end. As the proactive person you are, we know you started planning your holiday marketing efforts months ago. Right? If you’re suddenly beginning to panic, don’t worry. There are some things you can still do to take advantage of the holidays.
Here are a few of our recommended last-minute marketing ideas for the 2019 holiday season: Continue reading “Last Minute Holiday Marketing Ideas for 2019”
The rule every successful business owner knows is that having a company website is a necessity, not a luxury. Gone are the days where a web developer creates a site and then moves on to their next task. Nowadays, a site requires continuous maintenance to remain aesthetically relevant and to climb to the top of the search results page by uploading fresh, quality content. Some businesses have in-house developers who are constantly monitoring and quality checking, while others hire third party website hosts and managers. Here are three examples of why having someone manage your site is more important than you think. Continue reading “Why It’s Important to Have a Website Host and Manager”
Creating a digital marketing plan for your local roofing business is simpler than it may seem. Although traditional media still has an influence over your local community’s buying power, digital media is how most people search for businesses and make transactions. When executed correctly, digital marketing can result in higher conversions and offer the best bang for your marketing bucks. Continue reading “Marketing Tips for the Roofing Industry”
The HVAC (heating, ventilation and air conditioning) industry is complex in that it’s constantly improving as new technology is created. Professionals in this field provide and maintain many types of systems, and perform different services based on a customer’s needs. Unlike other industries, most HVAC service requests come at unplanned times because issues tend to arise unexpectedly. This could be an AC malfunction during the middle of summer or a ventilation issue during pollen season.
When a customer looks for someone to come to the rescue, your HVAC business should be the one that stands out from the rest. Here’s how this can be done: Continue reading “Marketing Tips for the HVAC Industry”
The internet knows what you did last summer. Well… not really, but it definitely knows what you browsed in the last 30 days. There’s a stalker on the loose and its name is targeted display advertising. Continue reading “Something is Following You: Targeted Display Advertising”
Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie?
Hold onto your witches’ hat! Here are some examples of Halloween-themed digital marketing campaigns that organizations have launched in the past. Continue reading “4 Digital Marketing Ideas for Halloween”
Climbing the search results can seem like an overwhelming challenge. There are millions of searches per second and thousands of businesses just like yours trying to get on the first page. Less than 3% of people navigate to the second page of search results, so it’s important to climb the ranks. Although the easiest path can be the paid advertising route, creating an organically optimized website is best practice to slowly make your way to the top without spending a dime. Continue reading “Get to the Top of the Search Bar”
Video is one of the most engaging content formats available right now. Anyone with an internet connection can easily access videos on sites like YouTube and Facebook. People love videos because of their versatility. They can be entertaining, inspiring, interesting, informative and best of all, they’re easy to share. Since video is so easily and often shared, it’s extremely helpful for marketing. Through this, video has the power to help a company grow. It’s also one of the most powerful tools in generating audience engagement. Here’s a few statistics to help you understand just how crucial it is to use video to increase engagement.
Continue reading “Why Video is Vital for Online Performance”
People invest in marketing for different reasons. One of these reasons is usually to increase conversion rates. The term “conversion” can mean many different things. It can mean getting more people to click through to your website, having more people call, getting someone to fill out an email form, or even having someone make a purchase. Overall, conversion is very important for every business. Here we’re going to talk about five different things you can do to help increase your conversion rates.
Continue reading “Ways to Boost Your Conversions”