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video advertising

Does Size Matter? Finding the Right Video Ad Length

Have you ever wondered if size really matters? For some things, the answer is no. For other things, maybe. When it pertains to video ads, however, the answer is a resounding yes! But, it’s not a simple “one-size-fits-all” answer. There are many things to consider when determining which video ad length is best for your campaign. Continue reading “Does Size Matter? Finding the Right Video Ad Length”

web design vs web development

Web Design vs Web Development

Web design vs web development – what is the difference? The lines have been blurred for some time and the number of opinions on the matter probably equals the number of fish in the sea. The good news is, that it doesn’t matter. This is not the answer you’re looking for when trying to find a web professional to do work for you.

You need to be able to find that web professional who has the skills to do the job. It doesn’t matter whether they call themselves a designer or a developer.

Continue reading “Web Design vs Web Development”

good graphic design

5 Reasons Why Good Graphic Design Matters

Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” A good graphic designer understands that fonts, colors and images are merely resources for telling a story. When used correctly, those resources not only catch your eye, but also convey valuable information, such as your company’s mission, vision and purpose. Unfortunately, most businesses notoriously undervalue graphic design, or worse, they think it holds no value at all. If you’re a small business owner, here are five reasons why good graphic design matters, and why it should hold a prominent place in your marketing plan. Continue reading “5 Reasons Why Good Graphic Design Matters”

video marketing plan

Why You Need a Video Marketing Plan for 2018

If video wasn’t part of your marketing plan this past year, it’s time to get on board. Video, unlike most other media marketing platforms, gives your brand the opportunity to connect with people on a more personal level. And, it’s not showing any signs of slowing down in terms of growth and engagement. In fact, Snapchat recently announced that its users consume 10 billion video views per day. Yes, that’s billion with a b. Staggering, right? Just think of all those potential customers your brand could be missing by not adding video to your marketing mix. Before you finalize your advertising efforts for next year, look at these reasons why you need a video marketing plan in 2018. Continue reading “Why You Need a Video Marketing Plan for 2018”

seo and new content

3 Reasons New Content is Essential for SEO

We’ve said it before and we’ll say it again, content is king. This is especially true when it comes to search engine optimization (SEO). Years ago, your SEO strategy might have worked without a strong content marketing plan behind it, but not anymore. Today, the content on your website must be relevant to what people are searching for, have value and provide answers to their questions. Just look at how high-quality, new content can affect your search rankings and website traffic: Continue reading “3 Reasons New Content is Essential for SEO”

holiday shopping

Social Media’s Influence on Holiday Shopping [Infographic]

The holiday shopping season is here. Are you taking advantage of one of the easiest ways to reach new customers? Facebook, Twitter, Instagram and other social media platforms are cost-effective ways to boost your seasonal sales. Don’t believe us? Take a look at this infographic to see social media’s influence on holiday shopping. Continue reading “Social Media’s Influence on Holiday Shopping [Infographic]”

Get Noticed With Animated Video

We live in a digital age where visual consumers are quick to click. That quick click could be consumers clicking off whatever you are advertising. They simply lost interest or something else caught their eye. People form a first impression in a mere 50 milliseconds. That is pretty quick. Building up your visual content can help keep consumers engaged and interested.  Animated video is also a great vantage point to set your business apart from others. Keep reading for some examples and information on the different types of animated video products that can help your company grow in the digital world. Continue reading “Get Noticed With Animated Video”

holiday digital marketing tips

10 Holiday Digital Marketing Tips

Last year was a record-setting year for online holiday sales. Consumers spent a whopping $3.34 billion during Black Friday and another $1.93 billion on Thanksgiving Day. That was 17.7 percent increase from 2015. It was also the first time that mobile shopping sales breached the $1B mark in a single day (Black Friday). Continue reading “10 Holiday Digital Marketing Tips”

What is robots.txt?

What is Robots.txt?

People always ask what is robots.txt? It is simply a text file. It provides directives, or instructions, to search engine crawlers about which parts of your site may be crawled and which parts may not be crawled. By allowing search engines to crawl the content on your site, you are also allowing them to index the content from your site. Indexing allows your content to be visible in search results. Continue reading “What is Robots.txt?”

jacksonville web design

How to Choose a Web Design Company in Jacksonville

The internet is changing how many people shop and search for the information they need. According to a study conducted by Nielsen, a whopping 85 percent of consumers find local business information online. A website is a great tool for a potential consumer to have access to at just a click of a button, anytime and anywhere. Continue reading “How to Choose a Web Design Company in Jacksonville”

google adwords partner

How Working with a Certified Google AdWords Partner Can Help You

Did you know that Google receives 1.6 billion visitors a month? Google is the go-to search engine in so many ways, so it makes sense to advertise on it. It’s the best way to get your brand out to the public and find new customers. Thankfully, Google has a tool that makes advertising across its various platforms and partners sites very easy. Continue reading “How Working with a Certified Google AdWords Partner Can Help You”

professional website

5 Reasons You Need a Professional Website

If you’re a business, big or small, we’re going to be blunt with you. You MUST have a website if you want to beat the competition and thrive in your space. Today’s consumer is spending more time researching products and services online before making purchases offline (this is known as webrooming). In fact, a recent HuffPost article stated that 78% of consumers have webroomed within the past year. Continue reading “5 Reasons You Need a Professional Website”

vlogging

Vlogging for Your Business

Vlogging (video blogging) is the key to bringing your social media presence, as well as brand awareness, to the next level. With video taking up nearly 75% of internet traffic, it is essential for businesses to utilize video in their marketing strategies. Whether they be weekly or even monthly vlogs, these videos will add the flair your company needs. Continue reading “Vlogging for Your Business”

social media trends

Social Media Trends to Watch in 2018

Social media is a rapidly changing engagement tool that can be very valuable to businesses when used efficiently. Savvy business owners and their marketing teams can take advantage of the very profitable online commerce opportunities, as well as increase their loyal customer bases through expanded customer service touch points. Continue reading “Social Media Trends to Watch in 2018”

targeted display advertising benefits

Targeted Display Advertising Benefits for Business

With the sheer size of the internet, it’s all too easy for your company to get lost in the sea of businesses vying for potential customers. Most online users are overwhelmed by the endless options that may, or may not, meet their needs. With so many options to choose from, it can be hard to distinguish what makes one business better than another. This is where targeted display advertising can give your business the competitive edge. Continue reading “Targeted Display Advertising Benefits for Business”