Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible to take on the year ahead.
To boost your branding strategy, we’re giving you five tips that will help build your brand in the new year.
Reevaluate Your Audience
No matter how confident you are that you know your customers, change is always a possibility. It’s recommended that you research your audience base annually so that you know exactly who you should be targeting with your marketing materials throughout the year. The billion-dollar brands of the world didn’t get there without making sure they knew exactly who to target and when.
Refresh Your Website
Your website is likely the first thing a potential customer will encounter. That first impression is crucial to entice someone to stay and discover all you have to offer. If you haven’t made any updates to your site in years, now’s the time. A well-executed website can position you as a leader in your industry and as a trustworthy place to do business. It’s also important that your branding materials are consistent between both your physical and digital locations, or your brand will suffer. Designing a fresh website that reinforces who you are and what it is you are trying to accomplish is always necessary, not only at the start of a new year.
Step-up Your Social Media Game
Social media is more than just a place to share cute cat pictures, it’s a proven business tool. If you haven’t delved into the world of social media, that should change immediately! During your audience research you should determine what platforms your customers prefer, then make sure you are present there. Like your website, the goal of your social media accounts should be to reinforce and enhance your brand online. Unlike your website, social media is where you can get a little more fun with your followers. Behind the scene looks, live videos, employee spotlights and direct customer engagements are all things you can offer on your social media accounts that wouldn’t make sense anywhere else.
Invest in Blogs
Blogs are a valuable brand building tool that many overlook. A well-researched and written blog post can position you as a knowledgeable source in your industry. This designation can result in massive gains for your brand as more people connect with your content. Also, a blog is great for search engine optimization (SEO) and adds more substance to your digital real estate, both valuable for a brand.
Seek Help from the Professionals
Regardless of how knowledgeable you are in your field, you may not know how to build a brand that resonates with your audience. This is where professionals step in. Hiring a team of experienced marketers to help you build your brand may just be the best decision you ever make. This team can take a lot of the stress off your shoulders and determine your best plan of action moving forward. From drafting your mission statement to creating a new logo, a marketing team can help you build from the ground up or midway through your journey. People often get lost trying to establish a successful online presence. An effective digital marketing team can design your website and tailor your social media accounts to best suit your needs.
Strong branding is more important now than ever. As 2019 begins, businesses are going to search for the newest and most innovative ways to grow their brands. It’s recommended that you do the same or risk losing your place as a competitor in your field. Reevaluating your audience, refreshing your website, focusing on social media, investing in blogs and bringing on a professional marketing team are all ways that you can continue to build your brand this new year.