Email marketing is a great way to get yourself noticed in today’s digital world. It provides a relatively low-cost way to advertise online and to develop relationships with your customers. Of all internet users, 94 percent use email while only 61 percent use social media. This shows the amount of potential that lays within an email marketing campaign versus marketing in other online spaces. Although email marketing is beneficial all year long, it’s even more valuable during the holiday season.
Read below for some pros of email marketing during the holidays and to learn why it’s so valuable.
Continue reading “Get Noticed with Email Marketing”
The holidays are just around the corner and it’s the perfect time to spruce up your marketing strategy to keep up with the competition. Even though this is supposed to be a joyous time, consumers often get stressed in preparation of the holiday season. The best way to target your customers is to alleviate their stress and lighten the mood with some fun and fresh marketing tactics.
Below are our top five marketing tips to help you maximize your holiday sales to better market your product or business this holiday season.
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The Power of YouTube Advertising
YouTube advertising has been on the rise lately as the platform’s reach steadily grows larger. The number of ads on YouTube has skyrocketed over the past few years, with it only continuing to rise as time goes on. You might be asking yourself “why YouTube?” There are numerous reasons why advertising on this platform is beneficial, but a few of them are simply mind-blowing.
Read below to see why you should be taking advantage of YouTube advertising right now.
Continue reading “The Power of YouTube Advertising”
Having trouble generating new leads for your business? Want to expand your reach and gain more awareness? Look no further than Google AdWords. Google AdWords is the best friend that your business has been missing. It features search ads, display ads, video ads and app ads to digitally advertise your business and bring in desirable leads. Generating online leads can seem daunting. Using AdWords helps ease the stress that comes with trying to grow your business online.
Continue reading “Looking for Leads? Google AdWords is the Answer”
Twenty years ago, when display banners were in their infancy, marketers placed ads by going directly through website owners to buy inventory space on their web pages. The ads came in all shapes and sizes, and most generated click-through rates (CTR) ranging between 50 percent and 90 percent. Everyone was eager to click on a banner. Fast-forward to 2018, and you’re lucky if 10 out of every 10,000 people who see a display ad clicks on it. People have become “banner blind” and generally distrust them, so fewer and fewer people click on them. Continue reading “Are Programmatic Display Ads Worth the Investment?”
Whether you own a small local business or a company with multiple locations, maintaining an active online presence is a must. It not only helps you attract new business, but also provides multiple opportunities for you to engage with current customers. Don’t make the common mistake, however, of relying solely on social media and organic traffic to drive visitors to your business. Continue reading “8 Eye-Opening Digital Marketing Statistics [Infographic]”
Despite what you may have heard, email is not dead. In fact, email marketing drove 18.4% of all online sales in 2016, outperforming social media (1.5%) and display advertising (1.1%). And, it’s expected to grow even more this year. If that isn’t enough evidence that email should be a part of your marketing mix, consider this interesting stat – email delivers a $44 return on investment (ROI) for every $1 spent. Now, do we have your attention? Continue reading “7 Ways to Improve Email Open Rates”
Is email marketing still a viable tool for reaching new customers and clients? With targeted display, PPC and video advertising consuming such a large portion of most digital marketing budgets for businesses, it’s a natural assumption that email may be dead. That assumption, however, would be wrong. Although there may be some cons associated with email marketing, when it’s done correctly, it can be an effective way to not only reach new people, but also increase your company’s ROI. Continue reading “The Pros & Cons of Email Marketing [Infographic]”
Cart abandonment is a huge problem for most online retailers. In fact, Inc.com estimates that as many as 67 percent of online shoppers will leave items behind in their carts at an estimated cost of $1.79 trillion in lost sales opportunities. That’s a sobering and frustrating statistic for most business owners. But, there is some good news. Research shows that business owners can increase online sales with email remarketing. Continue reading “Increase Online Sales with Email Remarketing”
We live in a digital age where visual consumers are quick to click. That quick click could be consumers clicking off whatever you are advertising. They simply lost interest or something else caught their eye. People form a first impression in a mere 50 milliseconds. That is pretty quick. Building up your visual content can help keep consumers engaged and interested. Animated video is also a great vantage point to set your business apart from others. Keep reading for some examples and information on the different types of animated video products that can help your company grow in the digital world. Continue reading “Get Noticed With Animated Video”
Last year was a record-setting year for online holiday sales. Consumers spent a whopping $3.34 billion during Black Friday and another $1.93 billion on Thanksgiving Day. That was 17.7 percent increase from 2015. It was also the first time that mobile shopping sales breached the $1B mark in a single day (Black Friday). Continue reading “10 Holiday Digital Marketing Tips”
Did you know that Google receives 1.6 billion visitors a month? Google is the go-to search engine in so many ways, so it makes sense to advertise on it. It’s the best way to get your brand out to the public and find new customers. Thankfully, Google has a tool that makes advertising across its various platforms and partners sites very easy. Continue reading “How Working with a Certified Google AdWords Partner Can Help You”
With the sheer size of the internet, it’s all too easy for your company to get lost in the sea of businesses vying for potential customers. Most online users are overwhelmed by the endless options that may, or may not, meet their needs. With so many options to choose from, it can be hard to distinguish what makes one business better than another. This is where targeted display advertising can give your business the competitive edge. Continue reading “Targeted Display Advertising Benefits for Business”
Targeted display advertising uses banners (static images, video and HTML5) of various sizes to display advertisements on websites and apps while users surf the web. Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests. Unlike Pay Per Click (PPC) or Cost Per Click (CPC) advertising, targeted display advertising is charged by the impression (CPM) Continue reading “What is Targeted Display Advertising?”
Click through rate (CTR) is one of the most commonly used performance indicators in display advertising. The more clicks on your ad the better, right? This is typically true, but CTR is a limited metric. When used alone to assess the performance of online ads, you can miss a number of other important indications that your campaign is succeeding. Continue reading “Does CTR Matter?”