Marketing, COVID-19, Working from home

3 Things Brands Should Do To Navigate COVID-19

From keeping your family safe to keeping your customers informed, navigating COVID-19 is stressful. No matter if you’re a restaurant owner letting others know you’re delivering food or a business adapting operations to the current situation, communicating with your audience is more important than ever. For the traditional marketer, it’s time to think differently.

Here are three things that businesses should consider during COVID-19. Continue reading “3 Things Brands Should Do To Navigate COVID-19”

Marketing Tips for Banks & Credit Unions

When you search for any bank or credit union, you’ll find nearly the same services. Most offer checking accounts, credit cards, loan options, mortgages, and so on. With such similar services offered across the industry, how can you make your financial institution stand out?

A great place to start would be your bank or credit union’s digital marketing plan. Let’s take a look at a couple of marketing tips that can take your online presence to the next level!

Continue reading “Marketing Tips for Banks & Credit Unions”

Fall Back in Love with Marketing

Roses are red, violets are blue. What has your current marketing strategy done for you? If you’re not feeling the love from your digital marketing strategy, don’t fret. Updating it doesn’t have to be a complicated process. Let’s explore some tactics you can try to feel the spark again. Continue reading “Fall Back in Love with Marketing”

Marketing Tips for the Automobile Dealership Industry

The automobile dealership industry is a fast-paced environment. With inventory changing daily and the “pushy salesmen” stereotypes, customers can be a nervous wreck when it comes to car shopping. This is why more and more people are taking the virtual route. Some new dealerships like Carvana have even gone entirely online. Customers use search engines, like Google, to research different dealerships and prices before even stepping onto the lot.

Traditional in-person dealerships need to step up their digital marketing game. Ensuring a positive online presence and routinely tuning-up digital marketing is needed to attract online customers. Continue reading “Marketing Tips for the Automobile Dealership Industry”

3D Digital at a Glance

The holidays are over and a new decade has finally begun! Last year was one of 3D Digital’s most successful years to date. In 2019, we were able to exceed our goals and provide outstanding service to each of our clients. While it’s our job to help our clients grow, some of the work we did was able to help us grow too. Not only did we add new tactics to our wide-ranging list of services, we also added a few new faces to our talented team.

As we move into 2020, let’s take a moment to reflect on some of what we accomplished this past year. Continue reading “3D Digital at a Glance”

Last Minute Holiday Marketing Ideas for 2019

Knock, knock… The holidays are here! It’s December and that means there’s only a few weeks left before another holiday season comes to an end. As the proactive person you are, we know you started planning your holiday marketing efforts months ago. Right? If you’re suddenly beginning to panic, don’t worry. There are some things you can still do to take advantage of the holidays.

Here are a few of our recommended last-minute marketing ideas for the 2019 holiday season: Continue reading “Last Minute Holiday Marketing Ideas for 2019”

Marketing Tips for the Roofing Industry

Creating a digital marketing plan for your local roofing business is simpler than it may seem. Although traditional media still has an influence over your local community’s buying power, digital media is how most people search for businesses and make transactions. When executed correctly, digital marketing can result in higher conversions and offer the best bang for your marketing bucks. Continue reading “Marketing Tips for the Roofing Industry”

Marketing Tips for the HVAC Industry

The HVAC (heating, ventilation and air conditioning) industry is complex in that it’s constantly improving as new technology is created. Professionals in this field provide and maintain many types of systems, and perform different services based on a customer’s needs. Unlike other industries, most HVAC service requests come at unplanned times because issues tend to arise unexpectedly. This could be an AC malfunction during the middle of summer or a ventilation issue during pollen season.

When a customer looks for someone to come to the rescue, your HVAC business should be the one that stands out from the rest. Here’s how this can be done: Continue reading “Marketing Tips for the HVAC Industry”

Something is Following You: Targeted Display Advertising

The internet knows what you did last summer. Well… not really, but it definitely knows what you browsed in the last 30 days. There’s a stalker on the loose and its name is targeted display advertising. Continue reading “Something is Following You: Targeted Display Advertising”

4 Digital Marketing Ideas for Halloween

Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie?

Hold onto your witches’ hat! Here are some examples of Halloween-themed digital marketing campaigns that organizations have launched in the past. Continue reading “4 Digital Marketing Ideas for Halloween”

Ways to Boost Your Conversions

People invest in marketing for different reasons. One of these reasons is usually to increase conversion rates. The term “conversion” can mean many different things. It can mean getting more people to click through to your website, having more people call, getting someone to fill out an email form, or even having someone make a purchase. Overall, conversion is very important for every business. Here we’re going to talk about five different things you can do to help increase your conversion rates.

Continue reading “Ways to Boost Your Conversions”

7 Ways to Benefit from Digital Marketing

You’ve landed on this blog because you clicked a display ad; We’re here to tell you that you can drive traffic to your website the same way. What’s even better than seeing it work real time, is knowing that you’re targeting people with behaviors that show they are potential customers – instead of focusing on the standard segments of traditional media.

In the past, traditional methods like TV, radio and billboards proved to be successful; however, a drastic shift has recently taken place. With all the advancements in technology, using a mix of tactics like targeted display, over-the-top (OTT) advertising, YouTube and Google Ads means that you can hit your audience during all parts of the sales funnel.

If you’re still not sure that digital marketing is the right strategy for your business, read below to explore 7 ways you can benefit from it right away. Continue reading “7 Ways to Benefit from Digital Marketing”

Stay Social

When it comes to social media, there are many different routes someone can take to get involved. Platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumblr and many others make up the extremely broad social media community, but Facebook and Instagram are by far the most popular and tend to be most beneficial for a business. Regardless of the platform, producing good content and encouraging engagement with an audience base is crucial.

There are three main ways that you can give yourself the best chance at becoming successful on social media: social media management, social media advertising and monitoring interactions. Continue reading “Stay Social”

Rank Higher with Google Ads

There are many ways to successfully market a business. As people consistently spend more time online, advertising on the internet is becoming a necessity rather than an option. Google Ads, formerly known as Google AdWords, is one of the best methods anyone can use to get their message across.

Google Ads is something everyone should incorporate into their marketing budget this year and we’re going to tell you why.  Continue reading “Rank Higher with Google Ads”

Why Addressable Geo-Fencing is the Way to Go

The world of digital marketing is constantly expanding. As new marketing techniques become available, advertisers have even more ways to accomplish their goals. One of the newest and most polarizing methods to hit the marketing industry is called addressable geo-fencing. Addressable geo-fencing, while obviously related to traditional geo-fencing, is a completely different animal. The addition of the “addressable” functionality now allows for a more precise way to advertise to your audience.

Continue reading to learn about the pros of addressable geo-fencing and why it’s a tactic to consider adding to your marketing strategy immediately.  Continue reading “Why Addressable Geo-Fencing is the Way to Go”