targeted display advertising benefits

Targeted Display Advertising Benefits for Business

With the sheer size of the internet, it’s all too easy for your company to get lost in the sea of businesses vying for potential customers. Most online users are overwhelmed by the endless options that may, or may not, meet their needs. With so many options to choose from, it can be hard to distinguish what makes one business better than another. This is where targeted display advertising can give your business the competitive edge. Continue reading “Targeted Display Advertising Benefits for Business”

what is targeted display advertising

What is Targeted Display Advertising?

Targeted display advertising uses banners (static images, video and HTML5) of various sizes to display advertisements on websites and apps while users surf the web. Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests. Unlike Pay Per Click (PPC) or Cost Per Click (CPC) advertising, targeted display advertising is charged by the impression (CPM) Continue reading “What is Targeted Display Advertising?”

ctr

Does CTR Matter?

Click through rate (CTR) is one of the most commonly used performance indicators in display advertising. The more clicks on your ad the better, right? This is typically true, but CTR is a limited metric. When used alone to assess the performance of online ads, you can miss a number of other important indications that your campaign is succeeding. Continue reading “Does CTR Matter?”

html5 banners

HTML5 (Animated) Banners vs. Static

Targeted Display Advertising, also known as banner advertising, has the ability to attract a given target audience with the sole purpose of tactics such as generating sales and brand awareness. Essentially, they are small examples of what you or your business offers, with the ability to click the banner ad to learn more. Continue reading “HTML5 (Animated) Banners vs. Static”