Category: Social Media

4 Digital Marketing Ideas for Halloween

October 8th, 2019

Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie?

Hold onto your witches’ hat! Here are some examples of Halloween-themed digital marketing campaigns that organizations have launched in the past. Continue reading “4 Digital Marketing Ideas for Halloween” →

The Do’s and Don’ts of Social Media Marketing

July 29th, 2019

Social media is a must for any business today. A solid social media strategy can be key to a business’s success. However, achieving this success on social media can be challenging. From deciding what content to post, to figuring out how often to post, social media can be a puzzle.

We know social media marketing can be difficult, so we’ve compiled a few simple tips to help you start developing your social media strategy.

Continue reading “The Do’s and Don’ts of Social Media Marketing” →

Which Social Media Platform Works Best for Your Business

July 18th, 2019

Navigating the world of social media can be a difficult task for any business. There are so many different platforms. Businesses can have a tough time deciding which one of these platforms to be on. Some businesses might choose to join every platform they can find, while others may be more conservative and stick to just one or two. With so many different choices, it can be hard to figure out exactly what to do with social media. If you’ve ever found yourself stuck in a similar position to this, then read on. We’ve compiled a list of a few different platforms to help narrow down your search and help you figure out which platforms are best for your specific needs.

Continue reading “Which Social Media Platform Works Best for Your Business” →

The Pros of Facebook Advertising

July 5th, 2019

When it comes to advertising and building brand awareness on social media, companies have a wide range of options. There’s Twitter, Instagram, LinkedIn and Snapchat, just to name a few. Each one of these comes with its own unique advantages and challenges. Even in the face of all these new social media platforms, Facebook dominates the social media realm. With over 2 billion active users a month, there’s no better place to build social media presence and brand awareness. Facebook makes this incredibly easy with Facebook Advertising.

If social media presence and brand awareness sound just like what you need, then read on. We’ve compiled a few tips and tricks to help you get started and become a pro with Facebook Advertising.

Continue reading “The Pros of Facebook Advertising” →

How to Connect with Generation Z

June 4th, 2019

Every generation is unique. With each new generation, their values, beliefs and standards tend to drastically differ from the others. Currently, millennials are still the talk of the town among businesses and marketers alike; however, a new generation is starting to shift the narrative. Generation Z encompasses those currently entering adulthood, and they’re bringing their own perspective on the world with them. Generation Z, typically, includes people born between the mid 1990’s through the early 2010’s. With such a large amount of new people emerging into the consumer market, it’s important that your marketing strategies evolve so you’re able to connect with them properly. In this blog, we’re going to discuss ways that your brand can adapt moving forward, so you give yourself the best chance to connect with this rising generation. Continue reading “How to Connect with Generation Z” →

Stay Social

April 11th, 2019

When it comes to social media, there are many different routes someone can take to get involved. Platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumblr and many others make up the extremely broad social media community, but Facebook and Instagram are by far the most popular and tend to be most beneficial for a business. Regardless of the platform, producing good content and encouraging engagement with an audience base is crucial.

There are three main ways that you can give yourself the best chance at becoming successful on social media: social media management, social media advertising and monitoring interactions. Continue reading “Stay Social” →

New Year, New Social Media Tactics

January 24th, 2019

Social media is a wonderful, yet sometimes complex space to be in. There are many platforms, each with their own pros and cons. At the start of this new year, you might be unsure what path to take to step up your social media game. If that’s you, don’t worry. A lot of people are in the same boat.

If you’re not happy with the results you’ve been seeing so far, keep reading for some ideas that are sure to help you boost your social media presence in the new year. Continue reading “New Year, New Social Media Tactics” →

5 Tips to Building Your Brand in the New Year

January 14th, 2019

Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible to take on the year ahead.

To boost your branding strategy, we’re giving you five tips that will help build your brand in the new year.

Continue reading “5 Tips to Building Your Brand in the New Year” →

social media advertising tips

Social Media Advertising Tips

April 10th, 2018

Have you ever heard the saying, “build it and they will come?” For social media pages, unfortunately, that’s rarely true. Just two years ago, the average reach for an organic Facebook post was a mere 2.6 percent. With the recent algorithm changes, that’s likely to plummet even more. Does that mean your business should stop all social media efforts and look for some other means of customer engagement? No, but you’ll need to jump into the social media advertising ring if you want to find any success. Continue reading “Social Media Advertising Tips” →

social media strategy

5 Reasons You Need a Social Media Strategy

March 15th, 2018

In the U.S., 81 percent of the population has a social media profile. It’s an integral part of our lives. We use it to keep in touch with family and friends, stay on top of breaking news stories, find jobs and to network. We also also use social media for recommendations on services and products. This makes it the perfect arena for businesses. If your business isn’t using social media to target existing and new customers, it’s losing out. Here are five reasons why your company needs a social media strategy right now. Continue reading “5 Reasons You Need a Social Media Strategy” →

holiday shopping

Social Media’s Influence on Holiday Shopping [Infographic]

November 17th, 2017

The holiday shopping season is here. Are you taking advantage of one of the easiest ways to reach new customers? Facebook, Twitter, Instagram and other social media platforms are cost-effective ways to boost your seasonal sales. Don’t believe us? Take a look at this infographic to see social media’s influence on holiday shopping. Continue reading “Social Media’s Influence on Holiday Shopping [Infographic]” →

social media trends

Social Media Trends to Watch in 2018

August 24th, 2017

Social media is a rapidly changing engagement tool that can be very valuable to businesses when used efficiently. Savvy business owners and their marketing teams can take advantage of the very profitable online commerce opportunities, as well as increase their loyal customer bases through expanded customer service touch points. Continue reading “Social Media Trends to Watch in 2018” →

social media platforms

Which Social Media Platform is Right for your Business?

August 15th, 2017

Social media is a valuable tool for businesses and it does not have to be overwhelming. Don’t let confusion or lack of information about social media platforms get in the way of growing your business’ online audience. Knowing which social media platform is right for your business can be a challenging process. However, focusing on specific marketing and networking goals, while familiarizing yourself with the features Continue reading “Which Social Media Platform is Right for your Business?” →

intern

Ways to Get People to Share Your Content

July 14th, 2017

Every business owner dreams of the day when his/her content goes viral – or at least gets shared by customers. We know you spend a lot of time and resources to create web content, and you want your audience to see and share it. Content that your audience will want to share has a few specific characteristics and qualities that gains those results, and we have gathered them along with some tips to get people to share your content. Continue reading “Ways to Get People to Share Your Content” →

social media expert

Should I Hire a Social Media Expert?

June 1st, 2017

Many business owners know that an active social media presence is the key to a well-rounded marketing strategy. Social media, however, can be overwhelming, especially for someone who may be unfamiliar with Facebook, Instagram, Twitter and the various other social media platforms available. It takes considerable time to not only cultivate new content and keep up with the latest trends, Continue reading “Should I Hire a Social Media Expert?” →