social media advertising tips

Social Media Advertising Tips

Have you ever heard the saying, “build it and they will come?” For social media pages, unfortunately, that’s rarely true. Just two years ago, the average reach for an organic Facebook post was a mere 2.6 percent. With the recent algorithm changes, that’s likely to plummet even more. Does that mean your business should stop all social media efforts and look for some other means of customer engagement? No, but you’ll need to jump into the social media advertising ring if you want to find any success. Continue reading “Social Media Advertising Tips”

social media strategy

5 Reasons You Need a Social Media Strategy

In the U.S., 81 percent of the population has a social media profile. It’s an integral part of our lives. We use it to keep in touch with family and friends, stay on top of breaking news stories, find jobs and to network. We also also use social media for recommendations on services and products. This makes it the perfect arena for businesses. If your business isn’t using social media to target existing and new customers, it’s losing out. Here are five reasons why your company needs a social media strategy right now. Continue reading “5 Reasons You Need a Social Media Strategy”

holiday shopping

Social Media’s Influence on Holiday Shopping [Infographic]

The holiday shopping season is here. Are you taking advantage of one of the easiest ways to reach new customers? Facebook, Twitter, Instagram and other social media platforms are cost-effective ways to boost your seasonal sales. Don’t believe us? Take a look at this infographic to see social media’s influence on holiday shopping. Continue reading “Social Media’s Influence on Holiday Shopping [Infographic]”

social media trends

Social Media Trends to Watch in 2018

Social media is a rapidly changing engagement tool that can be very valuable to businesses when used efficiently. Savvy business owners and their marketing teams can take advantage of the very profitable online commerce opportunities, as well as increase their loyal customer bases through expanded customer service touch points. Continue reading “Social Media Trends to Watch in 2018”

social media platforms

Which Social Media Platform is Right for your Business?

Social media is a valuable tool for businesses and it does not have to be overwhelming. Don’t let confusion or lack of information about social media platforms get in the way of growing your business’ online audience. Knowing which social media platform is right for your business can be a challenging process. However, focusing on specific marketing and networking goals, while familiarizing yourself with the features Continue reading “Which Social Media Platform is Right for your Business?”

intern

Ways to Get People to Share Your Content

Every business owner dreams of the day when his/her content goes viral – or at least gets shared by customers. We know you spend a lot of time and resources to create web content, and you want your audience to see and share it. Content that your audience will want to share has a few specific characteristics and qualities that gains those results, and we have gathered them along with some tips to get people to share your content. Continue reading “Ways to Get People to Share Your Content”

social media expert

Should I Hire a Social Media Expert?

Many business owners know that an active social media presence is the key to a well-rounded marketing strategy. Social media, however, can be overwhelming, especially for someone who may be unfamiliar with Facebook, Instagram, Twitter and the various other social media platforms available. It takes considerable time to not only cultivate new content and keep up with the latest trends, Continue reading “Should I Hire a Social Media Expert?”

instagram

59% of the World’s Top 100 Brands Use Instagram

Why? This platform encompasses video and photo sharing capabilities and, helps you provide short stories for your viewers. It has officially surpassed Twitter in the number of monthly active users! Instagram has grabbed features from other social platforms and molded it to fit the Instagram user. Learn a little bit about how your brand can gain a genuine following on Instagram Continue reading “59% of the World’s Top 100 Brands Use Instagram”