The HVAC (heating, ventilation and air conditioning) industry is complex in that it’s constantly improving as new technology is created. Professionals in this field provide and maintain many types of systems, and perform different services based on a customer’s needs. Unlike other industries, most HVAC service requests come at unplanned times because issues tend to arise unexpectedly. This could be an AC malfunction during the middle of summer or a ventilation issue during pollen season.
When a customer looks for someone to come to the rescue, your HVAC business should be the one that stands out from the rest. Here’s how this can be done: Continue reading “Marketing Tools for the HVAC Industry”
Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie?
Hold onto your witches’ hat! Here are some examples of Halloween-themed digital marketing campaigns that organizations have launched in the past. Continue reading “4 Digital Marketing Ideas for Halloween”
Video is one of the most engaging content formats available right now. Anyone with an internet connection can easily access videos on sites like YouTube and Facebook. People love videos because of their versatility. They can be entertaining, inspiring, interesting, informative and best of all, they’re easy to share. Since video is so easily and often shared, it’s extremely helpful for marketing. Through this, video has the power to help a company grow. It’s also one of the most powerful tools in generating audience engagement. Here’s a few statistics to help you understand just how crucial it is to use video to increase engagement.
Continue reading “Why Video is Vital for Online Performance”
Every generation is unique. With each new generation, their values, beliefs and standards tend to drastically differ from the others. Currently, millennials are still the talk of the town among businesses and marketers alike; however, a new generation is starting to shift the narrative. Generation Z encompasses those currently entering adulthood, and they’re bringing their own perspective on the world with them. Generation Z, typically, includes people born between the mid 1990’s through the early 2010’s. With such a large amount of new people emerging into the consumer market, it’s important that your marketing strategies evolve so you’re able to connect with them properly. In this blog, we’re going to discuss ways that your brand can adapt moving forward, so you give yourself the best chance to connect with this rising generation. Continue reading “How to Connect with Generation Z”
Digital marketing is always evolving, meaning what’s hot right now might not be this time next year. To give yourself an advantage, you must be willing to update your strategies and adapt with the times. As the start of this new year approaches, there are specific strategies that are “on fire” in the digital marketing realm. If you want to stay relevant and continue to grow your brand, you should find a way to implement these top three digital marketing trends in 2019. Continue reading “Digital Trends to Look out for in 2019”
Nonprofit marketing can be tricky to navigate. Many nonprofits operate on a limited budget and likely rely on donations to fund any marketing campaigns. Even though it can get expensive, it’s critical that a nonprofit markets its mission in order to influence donations. Continue reading “Video Marketing for Nonprofits”
Have you ever wondered if size really matters? For some things, the answer is no. For other things, maybe. When it pertains to video ads, however, the answer is a resounding yes! But, it’s not a simple “one-size-fits-all” answer. There are many things to consider when determining which video ad length is best for your campaign. Continue reading “Does Size Matter? Finding the Right Video Ad Length”
If video wasn’t part of your marketing plan this past year, it’s time to get on board. Video, unlike most other media marketing platforms, gives your brand the opportunity to connect with people on a more personal level. And, it’s not showing any signs of slowing down in terms of growth and engagement. In fact, Snapchat recently announced that its users consume 10 billion video views per day. Yes, that’s billion with a b. Staggering, right? Just think of all those potential customers your brand could be missing by not adding video to your marketing mix. Before you finalize your advertising efforts for next year, look at these reasons why you need a video marketing plan in 2018. Continue reading “Why You Need a Video Marketing Plan for 2018”
We live in a digital age where visual consumers are quick to click. That quick click could be consumers clicking off whatever you are advertising. They simply lost interest or something else caught their eye. People form a first impression in a mere 50 milliseconds. That is pretty quick. Building up your visual content can help keep consumers engaged and interested. Animated video is also a great vantage point to set your business apart from others. Keep reading for some examples and information on the different types of animated video products that can help your company grow in the digital world. Continue reading “Get Noticed With Animated Video”
Vlogging (video blogging) is the key to bringing your social media presence, as well as brand awareness, to the next level. With video taking up nearly 75% of internet traffic, it is essential for businesses to utilize video in their marketing strategies. Whether they be weekly or even monthly vlogs, these videos will add the flair your company needs. Continue reading “Vlogging for Your Business”
Video has quickly skyrocketed into one of the most important mediums to use for any brand’s marketing scheme. Studies show that video content boosts conversions and sales, encourages social shares and helps your site rank higher in search listings. By using well-produced videos to feature new projects, people or stories from your brand, you can increase traffic and return on investment in a new way. Continue reading “Why Video is Key in the Digital World”