In today’s time, a website does more than just relay basic information and services. A website can generate a personality for an organization. It virtually represents how a business is seen by potential customers. Designing an appealing website should be on the top of every business owner’s to-do list.
According to a study done by Adobe, 38% of consumers would leave a website altogether if the layout or imagery is unattractive or if the content is too long. If you need some advice on how to create a more visually appealing website with well-written content, then keep reading below. Continue reading “Swipe Right on a Beautiful Website”
The rule every successful business owner knows is that having a company website is a necessity, not a luxury. Gone are the days where a web developer creates a site and then moves on to their next task. Nowadays, a site requires continuous maintenance to remain aesthetically relevant and to climb to the top of the search results page by uploading fresh, quality content. Some businesses have in-house developers who are constantly monitoring and quality checking, while others hire third party website hosts and managers. Here are three examples of why having someone manage your site is more important than you think. Continue reading “Why It’s Important to Have a Website Host and Manager”
Climbing the search results can seem like an overwhelming challenge. There are millions of searches per second and thousands of businesses just like yours trying to get on the first page. Less than 3% of people navigate to the second page of search results, so it’s important to climb the ranks. Although the easiest path can be the paid advertising route, creating an organically optimized website is best practice to slowly make your way to the top without spending a dime. Continue reading “Get to the Top of the Search Bar”
Quality web content is at risk of falling under the radar if it’s missing a commonly overlooked search engine optimization (SEO) tool: Keywords.
Continue reading “How to Create Powerful Web Content with Keywords”
In a digital world full of internet influencers and social media stars, creating a desirable blog seems easy enough. In reality, gaining recognition on any platform online can be extremely difficult as more and more people take to the internet every day. Currently, more than 400 million internet users consume over 20 billion blog pages per month, so there’s a lot of opportunity out there, but equally as much competition. The issue many bloggers find themselves faced with is how exactly to go about generating a loyal reader base to take their exposure to great heights.
As a business that’s been publishing consistent blog content for quite some time, we’ve compiled a list of our favorite tips and tricks you can use to start blogging like the pros. Continue reading “Blog Like a Pro”
Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible to take on the year ahead.
To boost your branding strategy, we’re giving you five tips that will help build your brand in the new year.
Continue reading “5 Tips to Building Your Brand in the New Year”
Just about everything and everyone has its own website, app and social media page presenting consumers with endless options online. Just like in a brick-and-mortar, you want your online consumer to have a seamless experience – all the way to check out.
User experience (UX) is the way that varying demographics interact with online content or products. Strategizing this experience can help users flow through your website the way you want them to.
Continue reading “Why a Positive UX is Important”
We’ve said it before and we’ll say it again, content is king. This is especially true when it comes to search engine optimization (SEO). Years ago, your SEO strategy might have worked without a strong content marketing plan behind it, but not anymore. Today, the content on your website must be relevant to what people are searching for, have value and provide answers to their questions. Just look at how high-quality, new content can affect your search rankings and website traffic: Continue reading “3 Reasons New Content is Essential for SEO”
Vlogging (video blogging) is the key to bringing your social media presence, as well as brand awareness, to the next level. With video taking up nearly 75% of internet traffic, it is essential for businesses to utilize video in their marketing strategies. Whether they be weekly or even monthly vlogs, these videos will add the flair your company needs. Continue reading “Vlogging for Your Business”
Every business owner dreams of the day when his/her content goes viral – or at least gets shared by customers. We know you spend a lot of time and resources to create web content, and you want your audience to see and share it. Content that your audience will want to share has a few specific characteristics and qualities that gains those results, and we have gathered them along with some tips to get people to share your content. Continue reading “Ways to Get People to Share Your Content”
Blogging for your business is a very beneficial tool that can help with communication and can also highlight the goods or services that you provide as a business. Blogging is your direct communication channel to continuously provide timely content to your clientele. You can easily influence the way your visitors buy with the help of your blog. Keep reading to learn more reasons why you should start typing today! Continue reading “Why Blogging Is Important”
In addition to being a way to connect with your audience on a personal level, blogging can be a great way to create more exposure for your business. Writing a blog that is personalized to your audience and proves to effectively convey your message can be difficult, but the process is less intimidating if you follow a few simple guidelines. Continue reading “5 Tips to Writing a Blog Post”
A company blog can be beneficial to any size company. It gives you the opportunity to build relationships outside of your customer base and helps you become a credible source with your current target market. The most beneficial reason to have a blog is that it will give you an edge over your competition as it adds a personal touch to your business. Continue reading “6 Blogging Benefits”