Every generation is unique. With each new generation, their values, beliefs and standards tend to drastically differ from the others. Currently, millennials are still the talk of the town among businesses and marketers alike; however, a new generation is starting to shift the narrative. Generation Z encompasses those currently entering adulthood, and they’re bringing their own perspective on the world with them. Generation Z, typically, includes people born between the mid 1990’s through the early 2010’s. With such a large amount of new people emerging into the consumer market, it’s important that your marketing strategies evolve so you’re able to connect with them properly. In this blog, we’re going to discuss ways that your brand can adapt moving forward, so you give yourself the best chance to connect with this rising generation. Continue reading “How to Connect with Generation Z”
