Every generation is unique. With each new generation, their values, beliefs and standards tend to drastically differ from the others. Currently, millennials are still the talk of the town among businesses and marketers alike; however, a new generation is starting to shift the narrative. Generation Z encompasses those currently entering adulthood, and they’re bringing their own perspective on the world with them. Generation Z, typically, includes people born between the mid 1990’s through the early 2010’s. With such a large amount of new people emerging into the consumer market, it’s important that your marketing strategies evolve so you’re able to connect with them properly. In this blog, we’re going to discuss ways that your brand can adapt moving forward, so you give yourself the best chance to connect with this rising generation. Continue reading “How to Connect with Generation Z”
Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible to take on the year ahead.
To boost your branding strategy, we’re giving you five tips that will help build your brand in the new year.
Digital marketing is always evolving, meaning what’s hot right now might not be this time next year. To give yourself an advantage, you must be willing to update your strategies and adapt with the times. As the start of this new year approaches, there are specific strategies that are “on fire” in the digital marketing realm. If you want to stay relevant and continue to grow your brand, you should find a way to implement these top three digital marketing trends in 2019. Continue reading “Digital Trends to Look out for in 2019”
Just about everything and everyone has its own website, app and social media page presenting consumers with endless options online. Just like in a brick-and-mortar, you want your online consumer to have a seamless experience – all the way to check out.
User experience (UX) is the way that varying demographics interact with online content or products. Strategizing this experience can help users flow through your website the way you want them to.
Web design vs web development – what is the difference? The lines have been blurred for some time and the number of opinions on the matter probably equals the number of fish in the sea. The good news is, that it doesn’t matter. This is not the answer you’re looking for when trying to find a web professional to do work for you.
You need to be able to find that web professional who has the skills to do the job. It doesn’t matter whether they call themselves a designer or a developer.
People always ask what is robots.txt? It is simply a text file. It provides directives, or instructions, to search engine crawlers about which parts of your site may be crawled and which parts may not be crawled. By allowing search engines to crawl the content on your site, you are also allowing them to index the content from your site. Indexing allows your content to be visible in search results. Continue reading “What is Robots.txt?”
The internet is changing how many people shop and search for the information they need. According to a study conducted by Nielsen, a whopping 85 percent of consumers find local business information online. A website is a great tool for a potential consumer to have access to at just a click of a button, anytime and anywhere. Continue reading “How to Choose a Web Design Company in Jacksonville”
If you’re a business, big or small, we’re going to be blunt with you. You MUST have a website if you want to beat the competition and thrive in your space. Today’s consumer is spending more time researching products and services online before making purchases offline (this is known as webrooming). In fact, a recent HuffPost article stated that 78% of consumers have webroomed within the past year. Continue reading “5 Reasons You Need a Professional Website”
Whether small or large, it’s essential for any company to have an optimized, fully-functioning business website. Your online presence should eloquently reflect the standards your company upholds, as well as the services it provides. You want to ensure that every customer has a good experience on your website so they will be encouraged to do business with you. If you have a business website, or are looking to create one, there are five essential elements that it needs to succeed. Continue reading “5 Things Every Business Website Needs”
In today’s competitive world, it’s important for business owners to have an online presence. Websites not only help you reach a larger audience, but can also help you stay connected with loyal customers. They can also, unfortunately, draw the attention of unwanted spectators: spambots. Continue reading “Why & How Spambots Target Your Website”
Sometimes the free, pre-made themes that WordPress offers aren’t enough for what your brand’s website needs. In this case, it’s a good idea to have a custom theme created that’s just for you. There are many reasons to get a custom WordPress theme for your business, but we’re going to touch on the top four.
Now that it has become extremely easy to create a website without having any sort of web-building experience, more and more companies are creating their own websites without the assistance of a professional web developer. Web-building sites like Squarespace, Wix, and Weebly are widely used across the internet because of their low hosting fees, ease of use, and simple designs. Continue reading “4 Benefits of Using a Web Developer”
Everyone with a website has thrown around the term “SEO” or “search engine optimization.” However, few really understand exactly how and when to implement it. In a perfect world, SEO would be as much a part of the conversation in planning as anything else. When building a site map, planning URL paths and creating content, it’s important to think about the terms used, the HTML elements they are wrapped in, Continue reading “SEO Tips: Planning and Web Development”
WordPress is an easy-to-use online platform that gives you the ability to create beautiful, yet functional websites and blogs. Any size company, in any industry, can benefit from using WordPress for their business. From industry happenings to product reviews, you can keep your audience informed in real-time. Continue reading “WordPress Benefits”