There are many ways to successfully market a business. As people consistently spend more time online, advertising on the internet is becoming a necessity rather than an option. Google Ads, formerly known as Google AdWords, is one of the best methods anyone can use to get their message across.
Google Ads is something everyone should incorporate into their marketing budget this year and we’re going to tell you why.
Make Your Budget Work for You
Receiving online exposure no longer comes with an extreme price tag. A huge benefit of Google Ads is that you can set your own budget and adjust it at any time. Even further, it allows you to quickly pause and resume your campaigns, which is great for small businesses or those operating on more limited budgets. Professional digital marketers, like those at 3D Digital, can maximize your budget and help get you the most bang for your buck.
Gain Valuable Visibility
It should be the desire of every business to be prominently displayed within Google search results. With 3.5 billion searches per day, Google is a wide-open window of opportunity for a business trying to reach its target audience. One of the reasons most people choose to use Google Ads is its capability to get you valuable placement within the search pages. After some familiarity with the platform, or with the assistance of experienced marketers, getting shown on the top of the first page of results is definitely within reach.
PPC, not just SEO
Many people often ask themselves if pay-per-click advertising (PPC) or search engine optimization (SEO) is a better strategy for their business. While SEO is good to do in general, PPC can produce much better results in a very short amount of time. Google Ads uses the PPC method to advertise on their search network, meaning you could see your ad shoot up to the top of the results in a fraction of the time it would take through organic SEO. Now just because you’re paying doesn’t mean you shouldn’t still do some work. To see even better results, you should take some time to optimize both your website and your PPC campaign first. You want to make sure the ads you’re running are being seen by the people who are actually interested in your business, leading to higher conversion rates and a better return for your investment. Rather than relying on SEO alone, using Google Ads can take you to new levels and be a game changer for your marketing efforts.
Google Ads allows you to take better control of your online marketing presence. With its extensive list of benefits, there’s no surprise why it’s taking the industry by storm. Its budget friendliness, ability to garner valuable visibility within search results and capability through PPC to target those who are actually interested in you makes Google Ads something you should be incorporating into your marketing strategy as soon as possible.