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Which Social Media Platform is Right for your Business?

social media platforms

Which Social Media Platform is Right for your Business?

Social media is a valuable tool for businesses and it does not have to be overwhelming. Don’t let confusion or lack of information about social media platforms get in the way of growing your business’ online audience. Knowing which social media platform is right for your business can be a challenging process. However, focusing on specific marketing and networking goals, while familiarizing yourself with the features offered by each platform, will make that process easier.

Building business profiles across multiple social media platforms can greatly increase your impact when it comes to marketing, as well as allow for more audience engagement. There is a massive audience online, and using the appropriate social media platforms can help your business tap into it.

Some Quick Social Media Stats

Social media is primarily used by young adults between the ages of 18 and 29, followed closely by individuals 30 and older. In November of 2016, Pew Research reported that 86 percent of 18- to 29-year-olds use at least one social media platform. Facebook is by far the most broadly used social media platform, with more users than  Instagram, Snapchat, Twitter and Pinterest combined.

The data also showed that most social media users check their accounts daily. This means that your brand could be seen by over 1 billion social media users every single day. That exposure is invaluable, and your business should be using social media actively as a means of extending your reach and engaging with your target audience.

How to Choose the Right Platform

The best way to leverage social media for your business is to know what each platform offers and what goals they can each accomplish. Match up these features with the specific goals and needs of your business to begin networking and connecting with the online audience that is waiting for you.

Snapchat

Primary users: individuals between the ages of 18 and 24

Features:

  • Disappearing photos and videos
  • Color and facial filters
  • Geo-filters (specific to users’ location)
  • Direct private messaging
  • Stories
  • Ability to save content straight to camera roll
  • Snapchat Discover: news, tabloids, magazines, and videos

Business Category

  • Fashion Industry i.e. clothing and jewelry boutiques
  • Magazines & Newspapers
  • Charities & Nonprofits
  • Wedding & Event Planning
  • Real Estate

Instagram

Primary users: 59% of users check Instagram multiple times per day

Features:

  • Photo & caption sharing
  • Customizable personal profile with profile pic, biography, and contact button
  • Saving feature
  • Stories
  • Live video
  • Direct private messaging
  • Sponsored ads
  • Hashtagging

Business Category

  • Restaurants
  • Fashion Industry
  • Real Estate
  • Wedding and Event planning
  • Nonprofits and Charities
  • Fitness Studio or Gym
  • Home Repair or Remodeling
  • Destinations & Hospitality

Facebook

Primary users: individuals over the age of 25

Features:

  • Status updates
  • Photo and video sharing
  • Live video
  • Stories
  • Facebook pages
  • Ads, boosted posts, and statistics on campaigns
  • Direct private messaging

Business Category

  • Florists
  • Artists
  • Retail Stores
  • Small Businesses
  • Restaurants
  • Charities and Nonprofits
  • Home Repair/Remodeling
  • Real Estate

Twitter

Primary users: 37% are individuals between the ages of 18 and 29; and 25% are between the ages of 30 and 49.

Features:

  • Brief, instant updates
  • Search narrowed by hashtags

Business Category

  • Restaurants
  • Food & Drink Producers
  • Fashion Industry
  • Newspaper/Magazine
  • Charities & Nonprofits
  • Destinations & Hospitality

Pinterest

Primary users: Primarily female individuals across a broad age range.

Features:

  • Image-oriented pin board format
  • Organize and name boards by theme
  • Search broad and specific terms
  • Images you pin can be linked directly to your website or store
  • Pins can have a buy button for your product

Business Category

  • Real Estate
  • Fashion Industry
  • Home Design
  • Artists
  • Graphic Design
  • Writing & Poetry
  • Restaurants
  • Construction & Remodeling

Where to Get Help

Getting your business set up on one, or multiple, social media platforms is vital in today’s digital age. Businesses must grow and adapt as technology, and their customers, grow and adapt. Creating and managing social media profiles for your business takes a lot of time and know how. If you and your team don’t have the time or resources to make it happen, let 3D Digital do the hard work for you. Our team of social media managers and experts will take your business to the next level of utilizing social media platforms.

 

3D Digital is a digital marketing and design agency that builds brands beyond the ordinary. 3D excels at strengthening the emotional glue between brands and their target audiences. As a team, we help magnify brands and drive sales with a cross-channel, digitally-led approach. Customizing each project by collaborating with our client is essential to every success story we create. We deliver straightforward results-driven strategies with no surprises other than exceeding your expectations. Contact us by phone at 904-330-0904 or visit our website.