You’ve landed on this blog because you clicked a display ad; We’re here to tell you that you can drive traffic to your website the same way. What’s even better than seeing it work real time, is knowing that you’re targeting people with behaviors that show they are potential customers – instead of focusing on the standard segments of traditional media.
In the past, traditional methods like TV, radio and billboards proved to be successful; however, a drastic shift has recently taken place. With all the advancements in technology, using a mix of tactics like targeted display, over-the-top (OTT) advertising, YouTube and Google Ads means that you can hit your audience during all parts of the sales funnel.
If you’re still not sure that digital marketing is the right strategy for your business, read below to explore 7 ways you can benefit from it right away. Continue reading “7 Ways to Benefit from Digital Marketing”
Targeted display advertising uses banners (static images, video and HTML5) of various sizes to display advertisements on websites and apps while users surf the web. Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests. Unlike Pay Per Click (PPC) or Cost Per Click (CPC) advertising, targeted display advertising is charged by the impression (CPM) Continue reading “What is Targeted Display Advertising?”
Click through rate (CTR) is one of the most commonly used performance indicators in display advertising. The more clicks on your ad the better, right? This is typically true, but CTR is a limited metric. When used alone to assess the performance of online ads, you can miss a number of other important indications that your campaign is succeeding. Continue reading “Does CTR Matter?”
Targeted Display Advertising, also known as banner advertising, has the ability to attract a given target audience with the sole purpose of tactics such as generating sales and brand awareness. Essentially, they are small examples of what you or your business offers, with the ability to click the banner ad to learn more. Continue reading “HTML5 (Animated) Banners vs. Static”