Logo design is one of the most important, if not the most important part of branding your business. Your logo is likely the first thing that every customer is going to see from your business, so it must make a great first impression. Not enough people allocate the necessary time and resources to design the perfect logo, which only hurts their overall brand in the long run. Whether you’re just starting out, or looking for a brand refresh, a logo is a good place to start.
To help you in this process, we’ve selected a few do’s and don’ts of logo design we find important.
Continue reading “Fall in Love with your Logo”
Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” A good graphic designer understands that fonts, colors and images are merely resources for telling a story. When used correctly, those resources not only catch your eye, but also convey valuable information, such as your company’s mission, vision and purpose. Unfortunately, most businesses notoriously undervalue graphic design, or worse, they think it holds no value at all. If you’re a small business owner, here are five reasons why good graphic design matters, and why it should hold a prominent place in your marketing plan. Continue reading “5 Reasons Why Good Graphic Design Matters”
From your logo to your tag line, branding is a vital part of every company’s marketing strategy. It’s the one unique identifier that will set you apart from your competition and immediately give people a sense of who you are as a business. A good branding plan will not only elevate your business, but also set the stage for long-term success. These company branding tips will help you develop a brand strategy that will take your company to the next level. Continue reading “5 Company Branding Tips for 2017”