targeted display advertising benefits

Targeted Display Advertising Benefits for Business

With the sheer size of the internet, it’s all too easy for your company to get lost in the sea of businesses vying for potential customers. Most online users are overwhelmed by the endless options that may, or may not, meet their needs. With so many options to choose from, it can be hard to distinguish what makes one business better than another. This is where targeted display advertising can give your business the competitive edge. Continue reading “Targeted Display Advertising Benefits for Business”

what is targeted display advertising

What is Targeted Display Advertising?

Targeted display advertising uses banners (static images, video and HTML5) of various sizes to display advertisements on websites and apps while users surf the web. Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests. Unlike Pay Per Click (PPC) or Cost Per Click (CPC) advertising, targeted display advertising is charged by the impression (CPM) Continue reading “What is Targeted Display Advertising?”