New Year, New Social Media Tactics

Social media is a wonderful, yet sometimes complex space to be in. There are many platforms, each with their own pros and cons. At the start of this new year, you might be unsure what path to take to step up your social media game. If that’s you, don’t worry. A lot of people are in the same boat.

If you’re not happy with the results you’ve been seeing so far, keep reading for some ideas that are sure to help you boost your social media presence in the new year. Continue reading “New Year, New Social Media Tactics”

social media advertising tips

Social Media Advertising Tips

Have you ever heard the saying, “build it and they will come?” For social media pages, unfortunately, that’s rarely true. Just two years ago, the average reach for an organic Facebook post was a mere 2.6 percent. With the recent algorithm changes, that’s likely to plummet even more. Does that mean your business should stop all social media efforts and look for some other means of customer engagement? No, but you’ll need to jump into the social media advertising ring if you want to find any success. Continue reading “Social Media Advertising Tips”

social media strategy

5 Reasons You Need a Social Media Strategy

In the U.S., 81 percent of the population has a social media profile. It’s an integral part of our lives. We use it to keep in touch with family and friends, stay on top of breaking news stories, find jobs and to network. We also also use social media for recommendations on services and products. This makes it the perfect arena for businesses. If your business isn’t using social media to target existing and new customers, it’s losing out. Here are five reasons why your company needs a social media strategy right now. Continue reading “5 Reasons You Need a Social Media Strategy”