Marketing Tools for the HVAC Industry

The HVAC (heating, ventilation and air conditioning) industry is complex in that it’s constantly improving as new technology is created. Professionals in this field provide and maintain many types of systems, and perform different services based on a customer’s needs. Unlike other industries, most HVAC service requests come at unplanned times because issues tend to arise unexpectedly. This could be an AC malfunction during the middle of summer or a ventilation issue during pollen season.

When a customer looks for someone to come to the rescue, your HVAC business should be the one that stands out from the rest. Here’s how this can be done: Continue reading “Marketing Tools for the HVAC Industry”

video marketing plan

Why You Need a Video Marketing Plan for 2018

If video wasn’t part of your marketing plan this past year, it’s time to get on board. Video, unlike most other media marketing platforms, gives your brand the opportunity to connect with people on a more personal level. And, it’s not showing any signs of slowing down in terms of growth and engagement. In fact, Snapchat recently announced that its users consume 10 billion video views per day. Yes, that’s billion with a b. Staggering, right? Just think of all those potential customers your brand could be missing by not adding video to your marketing mix. Before you finalize your advertising efforts for next year, look at these reasons why you need a video marketing plan in 2018. Continue reading “Why You Need a Video Marketing Plan for 2018”

video production

Why Video is Key in the Digital World

Video has quickly skyrocketed into one of the most important mediums to use for any brand’s marketing scheme. Studies show that video content boosts conversions and sales, encourages social shares and helps your site rank higher in search listings. By using well-produced videos to feature new projects, people or stories from your brand, you can increase traffic and return on investment in a new way. Continue reading “Why Video is Key in the Digital World”