how to improve email open rates

7 Ways to Improve Email Open Rates

Despite what you may have heard, email is not dead. In fact, email marketing drove 18.4% of all online sales in 2016, outperforming social media (1.5%) and display advertising (1.1%). And, it’s expected to grow even more this year. If that isn’t enough evidence that email should be a part of your marketing mix, consider this interesting stat – email delivers a $44 return on investment (ROI) for every $1 spent. Now, do we have your attention? Continue reading “7 Ways to Improve Email Open Rates”