The rule every successful business owner knows is that having a company website is a necessity, not a luxury. Gone are the days where a web developer creates a site and then moves on to their next task. Nowadays, a site requires continuous maintenance to remain aesthetically relevant and to climb to the top of the search results page by uploading fresh, quality content. Some businesses have in-house developers who are constantly monitoring and quality checking, while others hire third party website hosts and managers. Here are three examples of why having someone manage your site is more important than you think.
It’s never been easier to build a website. With programs like WordPress and Wix.com, you don’t have to be a professional web developer to create a beautiful website. However, what happens when your site suddenly crashes?
As a business owner, you probably already have a million things on your plate. Most business owners don’t check their site every day, so if it crashes you might not catch it right away.
Don’t spend time trying to learn how to fix your web problems. A professional website host and manager can eliminate issues by routinely checking up on your site and resolving any issues should they arise.
A reliable website host and manager backs up your information and data routinely. At 3D Digital, we back up the sites we host every night.
Backing up a website stores files, content and data to ensure your data won’t get lost forever if a hacker or malware attacks your system. A more common and less cynical reason to back up is to protect against human error. Accidents happen, so be prepared in case you or your employees mistakenly delete something from your site. When you invest time and money into creating a beautiful website, having a professional host back it up is smart.
Keeping Licenses Up to Date
It’s the age of subscriptions with sites like Netflix, Spotify and hundreds of others on the web. Many business owners have an additional bundle of recurring payments and multiple licenses to keep up with. If you manage your website, you must keep up with the renewal of your domain and any licenses you may have attached to your site.
If you miss the date to renew your domain, you risk losing it. Having a website manager eliminates this issue by constantly monitoring important renewal dates for you. If you manage your own site and miss a key renewal date your site can be taken down, or worse, your domain name might be sold to someone else.
If you don’t want to handle your website’s day-to-day operations, hiring a team to manage it is a great option. At 3D Digital, we’re experienced website hosts and managers who will maintain your site, keep your information secure and ensure all licenses are in good standing. Visit www.3ddigital.com to learn more about our full suite of web services.