In today’s time, a website does more than just relay basic information and services. A website can generate a personality for an organization. It virtually represents how a business is seen by potential customers. Designing an appealing website should be on the top of every business owner’s to-do list.
According to a study done by Adobe, 38% of consumers would leave a website altogether if the layout or imagery is unattractive or if the content is too long. If you need some advice on how to create a more visually appealing website with well-written content, then keep reading below.
Create Content, NOT Clutter
The point of having content on your website is to engage with visitors. Nobody, I repeat, NOBODY wants to scroll through paragraphs and paragraphs of words on your website’s landing page. This comes across as cluttered, not knowledgeable, and negatively impacts your website’s appearance. Only the most important words should make the final cut here.
Certain products and services can be complex to explain through words – that’s OK! This is when information can be organized with the use of typography. Establishing a text hierarchy makes the content more readable and allows visitors to easily browse through text without their eyes glazing over.
Another way to de-clutter your content is to transform it into graphics or videos. Referring back to the Adobe study, it also found that 66% of consumers who had just 15 minutes to browse content preferred to view “beautifully designed” content rather than content that was “simple or plain.” Having an infographic or helpful video can be more engaging for visitors and can maintain user attention on a complicated topic.
Go Farther with UX Web Design
User Experience (UX) is a big deal. It encompasses the entire interaction a visitor has with a business, even after leaving the internet. From the words to the page design – it’s everything a customer will experience. In a nutshell, UX is how visitors perceive and interact with a website.
UX web design is a process that involves different teams coordinating to make the most engaging website experience possible. This can involve lots of steps, including site mapping, wireframing, website design and copywriting. Research is also necessary, so accurate strategies are used for each company. This element can take a website to the next level and leave a lasting impression on potential customers.
Creating a beautiful and engaging website can take a lot of knowledge on the subject matter. If you aren’t tech savvy, don’t worry! We recommend letting a team of experts, like 3D Digital, help with your website design needs. Together, we can create a stunning website that will keep users swiping right for more!