Just about everything and everyone has its own website, app and social media page presenting consumers with endless options online. Just like in a brick-and-mortar, you want your online consumer to have a seamless experience – all the way to check out.
User experience (UX) is the way that varying demographics interact with online content or products. Strategizing this experience can help users flow through your website the way you want them to.
Many people operate based on feelings, with it taking only less than one second for someone to form his or her opinion of your website. As soon as your page opens, there must be something there to persuade someone to click.
This online experience is important because it’s often a deciding factor if someone stays on your site for a prolonged period of time or bounces off. It’s an opportunity for you to make sure users receive your messages the way you want them received.
If someone has a positive experience, they are more likely to become a frequent visitor; however, if they have a bad experience it’s not a stretch to say they won’t be coming back. A staggering 94 percent of negative feedback websites receive is a result of bad design. Website design should be a top priority for everyone.
It’s understandable that not all businesses have a large budget to spend on UX strategy; however, spending a little more upfront to perfect a web design is a lot cheaper than going back later to fix it.
There are many ways you can create a positive user experience for your online content. Read the tips below to see what you should be doing right now to have a better UX:
Know Your Audience
This is the first step to creating a positive UX. You can’t just guess who your target demographics are and what they’re going to want. You may not even know who is really viewing your content the most. Do some research and dive deeper into your analytics, then design your site accordingly. Conducting small-sample research and paid analytics evaluations for your website are never a bad idea – and reviewing this data might even change your perception of how you might be assuming people use the website.
Standardize the Design
Users are more likely to interact with a site that’s easy to navigate. The design pattern of your pages should be consistent. Different fonts or layouts, endless drop downs and complex menus may want to be avoided when trying to create a positive UX. Your customers should be able to find what they’re looking for effortlessly. The last thing you want is for them to lose patience and click off.
It’s smart to seek the assistance of experienced web designers and digital agencies, like 3D Digital. These professionals study website and other industry related trends and can design digital experiences to target your audience. It can also assist in audience research or explore unique ideas on how to gain a positive user experience across all platforms.
UX is a major determinant in whether a business is successful online. Listen to your audience. If the average interaction with your site is brief, there may be a design flaw that you can improve. Keep an open mind and don’t hesitate to change things if need be.