Captivate Your Mind

Blog

Marketing, COVID-19, Working from home

3 Things Brands Should Do To Navigate COVID-19

From keeping your family safe to keeping your customers informed, navigating COVID-19 is stressful. No matter if you’re a restaurant owner letting others know you’re delivering food or a business adapting operations to the current situation, communicating with your audience is more important than ever. For the traditional marketer, it’s time to think differently.

Here are three things that businesses should consider during COVID-19. Continue reading “3 Things Brands Should Do To Navigate COVID-19”

Swipe Right on a Beautiful Website

In today’s time, a website does more than just relay basic information and services. A website can generate a personality for an organization. It virtually represents how a business is seen by potential customers. Designing an appealing website should be on the top of every business owner’s to-do list.

According to a study done by Adobe, 38% of consumers would leave a website altogether if the layout or imagery is unattractive or if the content is too long. If you need some advice on how to create a more visually appealing website with well-written content, then keep reading below. Continue reading “Swipe Right on a Beautiful Website”

Marketing Tips for Banks & Credit Unions

When you search for any bank or credit union, you’ll find nearly the same services. Most offer checking accounts, credit cards, loan options, mortgages, and so on. With such similar services offered across the industry, how can you make your financial institution stand out?

A great place to start would be your bank or credit union’s digital marketing plan. Let’s take a look at a couple of marketing tips that can take your online presence to the next level!

Continue reading “Marketing Tips for Banks & Credit Unions”

Marketing Tips for the Automobile Dealership Industry

The automobile dealership industry is a fast-paced environment. With inventory changing daily and the “pushy salesmen” stereotypes, customers can be a nervous wreck when it comes to car shopping. This is why more and more people are taking the virtual route. Some new dealerships like Carvana have even gone entirely online. Customers use search engines, like Google, to research different dealerships and prices before even stepping onto the lot.

Traditional in-person dealerships need to step up their digital marketing game. Ensuring a positive online presence and routinely tuning-up digital marketing is needed to attract online customers. Continue reading “Marketing Tips for the Automobile Dealership Industry”

3D Digital at a Glance

The holidays are over and a new decade has finally begun! Last year was one of 3D Digital’s most successful years to date. In 2019, we were able to exceed our goals and provide outstanding service to each of our clients. While it’s our job to help our clients grow, some of the work we did was able to help us grow too. Not only did we add new tactics to our wide-ranging list of services, we also added a few new faces to our talented team.

As we move into 2020, let’s take a moment to reflect on some of what we accomplished this past year. Continue reading “3D Digital at a Glance”

Last Minute Holiday Marketing Ideas for 2019

Knock, knock… The holidays are here! It’s December and that means there’s only a few weeks left before another holiday season comes to an end. As the proactive person you are, we know you started planning your holiday marketing efforts months ago. Right? If you’re suddenly beginning to panic, don’t worry. There are some things you can still do to take advantage of the holidays.

Here are a few of our recommended last-minute marketing ideas for the 2019 holiday season: Continue reading “Last Minute Holiday Marketing Ideas for 2019”

Why It’s Important to Have a Website Host and Manager

The rule every successful business owner knows is that having a company website is a necessity, not a luxury. Gone are the days where a web developer creates a site and then moves on to their next task. Nowadays, a site requires continuous maintenance to remain aesthetically relevant and to climb to the top of the search results page by uploading fresh, quality content. Some businesses have in-house developers who are constantly monitoring and quality checking, while others hire third party website hosts and managers. Here are three examples of why having someone manage your site is more important than you think. Continue reading “Why It’s Important to Have a Website Host and Manager”

Marketing Tips for the Roofing Industry

Creating a digital marketing plan for your local roofing business is simpler than it may seem. Although traditional media still has an influence over your local community’s buying power, digital media is how most people search for businesses and make transactions. When executed correctly, digital marketing can result in higher conversions and offer the best bang for your marketing bucks. Continue reading “Marketing Tips for the Roofing Industry”

Marketing Tips for the HVAC Industry

The HVAC (heating, ventilation and air conditioning) industry is complex in that it’s constantly improving as new technology is created. Professionals in this field provide and maintain many types of systems, and perform different services based on a customer’s needs. Unlike other industries, most HVAC service requests come at unplanned times because issues tend to arise unexpectedly. This could be an AC malfunction during the middle of summer or a ventilation issue during pollen season.

When a customer looks for someone to come to the rescue, your HVAC business should be the one that stands out from the rest. Here’s how this can be done: Continue reading “Marketing Tips for the HVAC Industry”

4 Digital Marketing Ideas for Halloween

Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie?

Hold onto your witches’ hat! Here are some examples of Halloween-themed digital marketing campaigns that organizations have launched in the past. Continue reading “4 Digital Marketing Ideas for Halloween”

Get to the Top of the Search Bar

Climbing the search results can seem like an overwhelming challenge. There are millions of searches per second and thousands of businesses just like yours trying to get on the first page. Less than 3% of people navigate to the second page of search results, so it’s important to climb the ranks. Although the easiest path can be the paid advertising route, creating an organically optimized website is best practice to slowly make your way to the top without spending a dime. Continue reading “Get to the Top of the Search Bar”

Why Video is Vital for Online Performance

Video is one of the most engaging content formats available right now. Anyone with an internet connection can easily access videos on sites like YouTube and Facebook. People love videos because of their versatility. They can be entertaining, inspiring, interesting, informative and best of all, they’re easy to share. Since video is so easily and often shared, it’s extremely helpful for marketing. Through this, video has the power to help a company grow. It’s also one of the most powerful tools in generating audience engagement. Here’s a few statistics to help you understand just how crucial it is to use video to increase engagement.

Continue reading “Why Video is Vital for Online Performance”