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4 Digital Marketing Ideas for Halloween

Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie?

Hold onto your witches’ hat! Here are some examples of Halloween-themed digital marketing campaigns that organizations have launched in the past. Continue reading “4 Digital Marketing Ideas for Halloween”

Get to the Top of the Search Bar

Climbing the search results can seem like an overwhelming challenge. There are millions of searches per second and thousands of businesses just like yours trying to get on the first page. Less than 3% of people navigate to the second page of search results, so it’s important to climb the ranks. Although the easiest path can be the paid advertising route, creating an organically optimized website is best practice to slowly make your way to the top without spending a dime. Continue reading “Get to the Top of the Search Bar”

Why Video is Vital for Online Performance

Video is one of the most engaging content formats available right now. Anyone with an internet connection can easily access videos on sites like YouTube and Facebook. People love videos because of their versatility. They can be entertaining, inspiring, interesting, informative and best of all, they’re easy to share. Since video is so easily and often shared, it’s extremely helpful for marketing. Through this, video has the power to help a company grow. It’s also one of the most powerful tools in generating audience engagement. Here’s a few statistics to help you understand just how crucial it is to use video to increase engagement.

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Ways to Boost Your Conversions

People invest in marketing for different reasons. One of these reasons is usually to increase conversion rates. The term “conversion” can mean many different things. It can mean getting more people to click through to your website, having more people call, getting someone to fill out an email form, or even having someone make a purchase. Overall, conversion is very important for every business. Here we’re going to talk about five different things you can do to help increase your conversion rates.

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The Do’s and Don’ts of Social Media Marketing

Social media is a must for any business today. A solid social media strategy can be key to a business’s success. However, achieving this success on social media can be challenging. From deciding what content to post, to figuring out how often to post, social media can be a puzzle.

We know social media marketing can be difficult, so we’ve compiled a few simple tips to help you start developing your social media strategy.

Continue reading “The Do’s and Don’ts of Social Media Marketing”

Which Social Media Platform Works Best for Your Business

Navigating the world of social media can be a difficult task for any business. There are so many different platforms. Businesses can have a tough time deciding which one of these platforms to be on. Some businesses might choose to join every platform they can find, while others may be more conservative and stick to just one or two. With so many different choices, it can be hard to figure out exactly what to do with social media. If you’ve ever found yourself stuck in a similar position to this, then read on. We’ve compiled a list of a few different platforms to help narrow down your search and help you figure out which platforms are best for your specific needs.

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The Pros of Facebook Advertising

When it comes to advertising and building brand awareness on social media, companies have a wide range of options. There’s Twitter, Instagram, LinkedIn and Snapchat, just to name a few. Each one of these comes with its own unique advantages and challenges. Even in the face of all these new social media platforms, Facebook dominates the social media realm. With over 2 billion active users a month, there’s no better place to build social media presence and brand awareness. Facebook makes this incredibly easy with Facebook Advertising.

If social media presence and brand awareness sound just like what you need, then read on. We’ve compiled a few tips and tricks to help you get started and become a pro with Facebook Advertising.

Continue reading “The Pros of Facebook Advertising”

How to Connect with Generation Z

Every generation is unique. With each new generation, their values, beliefs and standards tend to drastically differ from the others. Currently, millennials are still the talk of the town among businesses and marketers alike; however, a new generation is starting to shift the narrative. Generation Z encompasses those currently entering adulthood, and they’re bringing their own perspective on the world with them. Generation Z, typically, includes people born between the mid 1990’s through the early 2010’s. With such a large amount of new people emerging into the consumer market, it’s important that your marketing strategies evolve so you’re able to connect with them properly. In this blog, we’re going to discuss ways that your brand can adapt moving forward, so you give yourself the best chance to connect with this rising generation. Continue reading “How to Connect with Generation Z”

Blog Like a Pro

In a digital world full of internet influencers and social media stars, creating a desirable blog seems easy enough. In reality, gaining recognition on any platform online can be extremely difficult as more and more people take to the internet every day. Currently, more than 400 million internet users consume over 20 billion blog pages per month, so there’s a lot of opportunity out there, but equally as much competition. The issue many bloggers find themselves faced with is how exactly to go about generating a loyal reader base to take their exposure to great heights.

As a business that’s been publishing consistent blog content for quite some time, we’ve compiled a list of our favorite tips and tricks you can use to start blogging like the pros. Continue reading “Blog Like a Pro”

7 Ways to Benefit from Digital Marketing

You’ve landed on this blog because you clicked a display ad; We’re here to tell you that you can drive traffic to your website the same way. What’s even better than seeing it work real time, is knowing that you’re targeting people with behaviors that show they are potential customers – instead of focusing on the standard segments of traditional media.

In the past, traditional methods like TV, radio and billboards proved to be successful; however, a drastic shift has recently taken place. With all the advancements in technology, using a mix of tactics like targeted display, over-the-top (OTT) advertising, YouTube and Google Ads means that you can hit your audience during all parts of the sales funnel.

If you’re still not sure that digital marketing is the right strategy for your business, read below to explore 7 ways you can benefit from it right away. Continue reading “7 Ways to Benefit from Digital Marketing”

Stay Social

When it comes to social media, there are many different routes someone can take to get involved. Platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumblr and many others make up the extremely broad social media community, but Facebook and Instagram are by far the most popular and tend to be most beneficial for a business. Regardless of the platform, producing good content and encouraging engagement with an audience base is crucial.

There are three main ways that you can give yourself the best chance at becoming successful on social media: social media management, social media advertising and monitoring interactions. Continue reading “Stay Social”

Rank Higher with Google Ads

There are many ways to successfully market a business. As people consistently spend more time online, advertising on the internet is becoming a necessity rather than an option. Google Ads, formerly known as Google AdWords, is one of the best methods anyone can use to get their message across.

Google Ads is something everyone should incorporate into their marketing budget this year and we’re going to tell you why.  Continue reading “Rank Higher with Google Ads”

Why Addressable Geo-Fencing is the Way to Go

The world of digital marketing is constantly expanding. As new marketing techniques become available, advertisers have even more ways to accomplish their goals. One of the newest and most polarizing methods to hit the marketing industry is called addressable geo-fencing. Addressable geo-fencing, while obviously related to traditional geo-fencing, is a completely different animal. The addition of the “addressable” functionality now allows for a more precise way to advertise to your audience.

Continue reading to learn about the pros of addressable geo-fencing and why it’s a tactic to consider adding to your marketing strategy immediately.  Continue reading “Why Addressable Geo-Fencing is the Way to Go”