Every generation is unique. With each new generation, their values, beliefs and standards tend to drastically differ from the others. Currently, millennials are still the talk of the town among businesses and marketers alike; however, a new generation is starting to shift the narrative. Generation Z encompasses those currently entering adulthood, and they’re bringing their own perspective on the world with them. Generation Z, typically, includes people born between the mid 1990’s through the early 2010’s. With such a large amount of new people emerging into the consumer market, it’s important that your marketing strategies evolve so you’re able to connect with them properly. In this blog, we’re going to discuss ways that your brand can adapt moving forward, so you give yourself the best chance to connect with this rising generation. Continue reading “How to Connect with Generation Z”
Captivate Your Mind
In a digital world full of internet influencers and social media stars, creating a desirable blog seems easy enough. In reality, gaining recognition on any platform online can be extremely difficult as more and more people take to the internet every day. Currently, more than 400 million internet users consume over 20 billion blog pages per month, so there’s a lot of opportunity out there, but equally as much competition. The issue many bloggers find themselves faced with is how exactly to go about generating a loyal reader base to take their exposure to great heights.
As a business that’s been publishing consistent blog content for quite some time, we’ve compiled a list of our favorite tips and tricks you can use to start blogging like the pros. Continue reading “Blog Like a Pro”
You’ve landed on this blog because you clicked a display ad; We’re here to tell you that you can drive traffic to your website the same way. What’s even better than seeing it work real time, is knowing that you’re targeting people with behaviors that show they are potential customers – instead of focusing on the standard segments of traditional media.
In the past, traditional methods like TV, radio and billboards proved to be successful; however, a drastic shift has recently taken place. With all the advancements in technology, using a mix of tactics like targeted display, over-the-top (OTT) advertising, YouTube and Google Ads means that you can hit your audience during all parts of the sales funnel.
If you’re still not sure that digital marketing is the right strategy for your business, read below to explore 7 ways you can benefit from it right away. Continue reading “7 Ways to Benefit from Digital Marketing”
When it comes to social media, there are many different routes someone can take to get involved. Platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumblr and many others make up the extremely broad social media community, but Facebook and Instagram are by far the most popular and tend to be most beneficial for a business. Regardless of the platform, producing good content and encouraging engagement with an audience base is crucial.
There are three main ways that you can give yourself the best chance at becoming successful on social media: social media management, social media advertising and monitoring interactions. Continue reading “Stay Social”
There are many ways to successfully market a business. As people consistently spend more time online, advertising on the internet is becoming a necessity rather than an option. Google Ads, formerly known as Google AdWords, is one of the best methods anyone can use to get their message across.
Google Ads is something everyone should incorporate into their marketing budget this year and we’re going to tell you why. Continue reading “Rank Higher with Google Ads”
The world of digital marketing is constantly expanding. As new marketing techniques become available, advertisers have even more ways to accomplish their goals. One of the newest and most polarizing methods to hit the marketing industry is called addressable geo-fencing. Addressable geo-fencing, while obviously related to traditional geo-fencing, is a completely different animal. The addition of the “addressable” functionality now allows for a more precise way to advertise to your audience.
Continue reading to learn about the pros of addressable geo-fencing and why it’s a tactic to consider adding to your marketing strategy immediately. Continue reading “Why Addressable Geo-Fencing is the Way to Go”
Logo design is one of the most important, if not the most important part of branding your business. Your logo is likely the first thing that every customer is going to see from your business, so it must make a great first impression. Not enough people allocate the necessary time and resources to design the perfect logo, which only hurts their overall brand in the long run. Whether you’re just starting out, or looking for a brand refresh, a logo is a good place to start.
To help you in this process, we’ve selected a few do’s and don’ts of logo design we find important.
Social media is a wonderful, yet sometimes complex space to be in. There are many platforms, each with their own pros and cons. At the start of this new year, you might be unsure what path to take to step up your social media game. If that’s you, don’t worry. A lot of people are in the same boat.
If you’re not happy with the results you’ve been seeing so far, keep reading for some ideas that are sure to help you boost your social media presence in the new year. Continue reading “New Year, New Social Media Tactics”
Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible to take on the year ahead.
To boost your branding strategy, we’re giving you five tips that will help build your brand in the new year.
Digital marketing is always evolving, meaning what’s hot right now might not be this time next year. To give yourself an advantage, you must be willing to update your strategies and adapt with the times. As the start of this new year approaches, there are specific strategies that are “on fire” in the digital marketing realm. If you want to stay relevant and continue to grow your brand, you should find a way to implement these top three digital marketing trends in 2019. Continue reading “Digital Trends to Look out for in 2019”
With the new year just around the corner, bloggers are beginning to buzz with new tips and tricks to give their blogs a competitive edge. Each year seems to bring about fresh ideas of what makes one blog more important or exciting than another in the eyes of the reader. In case you’re not sure where to turn, here are three new trends you should be looking to bring to your blog in 2019.
Email marketing is a great way to get yourself noticed in today’s digital world. It provides a relatively low-cost way to advertise online and to develop relationships with your customers. Of all internet users, 94 percent use email while only 61 percent use social media. This shows the amount of potential that lays within an email marketing campaign versus marketing in other online spaces. Although email marketing is beneficial all year long, it’s even more valuable during the holiday season.
Read below for some pros of email marketing during the holidays and to learn why it’s so valuable.
The holidays are just around the corner and it’s the perfect time to spruce up your marketing strategy to keep up with the competition. Even though this is supposed to be a joyous time, consumers often get stressed in preparation of the holiday season. The best way to target your customers is to alleviate their stress and lighten the mood with some fun and fresh marketing tactics.
Below are our top five marketing tips to help you maximize your holiday sales to better market your product or business this holiday season.
10 Branding Stats That Will Blow Your Mind
In business, few things are as important for growth as branding. Successfully branding a company can take it from being just another struggling start-up to an industry leader. Branding is never just about you and your company, it’s about the consumer. Find out what your target audience likes and use it to your advantage.
We’ve compiled a list of 10 branding stats that everyone should be aware of when marketing to consumers:
The Power of YouTube Advertising
YouTube advertising has been on the rise lately as the platform’s reach steadily grows larger. The number of ads on YouTube has skyrocketed over the past few years, with it only continuing to rise as time goes on. You might be asking yourself “why YouTube?” There are numerous reasons why advertising on this platform is beneficial, but a few of them are simply mind-blowing.
Read below to see why you should be taking advantage of YouTube advertising right now.