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New Year, New Social Media Tactics

Social media is a wonderful, yet sometimes complex space to be in. There are many platforms, each with their own pros and cons. At the start of this new year, you might be unsure what path to take to step up your social media game. If that’s you, don’t worry. A lot of people are in the same boat.

If you’re not happy with the results you’ve been seeing so far, keep reading for some ideas that are sure to help you boost your social media presence in the new year. Continue reading “New Year, New Social Media Tactics”

5 Tips to Building Your Brand in the New Year

Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible to take on the year ahead.

To boost your branding strategy, we’re giving you five tips that will help build your brand in the new year.

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Digital Trends to Look out for in 2019

Digital marketing is always evolving, meaning what’s hot right now might not be this time next year. To give yourself an advantage, you must be willing to update your strategies and adapt with the times. As the start of this new year approaches, there are specific strategies that are “on fire” in the digital marketing realm. If you want to stay relevant and continue to grow your brand, you should find a way to implement these top three digital marketing trends in 2019. Continue reading “Digital Trends to Look out for in 2019”

Blog Trends to Look out for in 2019

With the new year just around the corner, bloggers are beginning to buzz with new tips and tricks to give their blogs a competitive edge. Each year seems to bring about fresh ideas of what makes one blog more important or exciting than another in the eyes of the reader. In case you’re not sure where to turn, here are three new trends you should be looking to bring to your blog in 2019.

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Get Noticed with Email Marketing

Email marketing is a great way to get yourself noticed in today’s digital world. It provides a relatively low-cost way to advertise online and to develop relationships with your customers. Of all internet users, 94 percent use email while only 61 percent use social media. This shows the amount of potential that lays within an email marketing campaign versus marketing in other online spaces. Although email marketing is beneficial all year long, it’s even more valuable during the holiday season.

Read below for some pros of email marketing during the holidays and to learn why it’s so valuable.

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5 Marketing Tips for the Holidays

The holidays are just around the corner and it’s the perfect time to spruce up your marketing strategy to keep up with the competition. Even though this is supposed to be a joyous time, consumers often get stressed in preparation of the holiday season. The best way to target your customers is to alleviate their stress and lighten the mood with some fun and fresh marketing tactics.

Below are our top five marketing tips to help you maximize your holiday sales to better market your product or business this holiday season.

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10 Branding Stats That Will Blow Your Mind

10 Branding Stats That Will Blow Your Mind

In business, few things are as important for growth as branding. Successfully branding a company can take it from being just another struggling start-up to an industry leader. Branding is never just about you and your company, it’s about the consumer. Find out what your target audience likes and use it to your advantage.

We’ve compiled a list of 10 branding stats that everyone should be aware of when marketing to consumers:

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The Power of YouTube Advertising

The Power of YouTube Advertising

YouTube advertising has been on the rise lately as the platform’s reach steadily grows larger. The number of ads on YouTube has skyrocketed over the past few years, with it only continuing to rise as time goes on. You might be asking yourself “why YouTube?” There are numerous reasons why advertising on this platform is beneficial, but a few of them are simply mind-blowing.

Read below to see why you should be taking advantage of YouTube advertising right now.

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Why a Positive UX is Important

Just about everything and everyone has its own website, app and social media page presenting consumers with endless options online. Just like in a brick-and-mortar, you want your online consumer to have a seamless experience – all the way to check out.

User experience (UX) is the way that varying demographics interact with online content or products. Strategizing this experience can help users flow through your website the way you want them to.

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Looking for Leads? Google AdWords is the Answer

Having trouble generating new leads for your business? Want to expand your reach and gain more awareness? Look no further than Google AdWords. Google AdWords is the best friend that your business has been missing. It features search ads, display ads, video ads and app ads to digitally advertise your business and bring in desirable leads. Generating online leads can seem daunting. Using AdWords helps ease the stress that comes with trying to grow your business online.

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programmatic display ads

Are Programmatic Display Ads Worth the Investment?

Twenty years ago, when display banners were in their infancy, marketers placed ads by going directly through website owners to buy inventory space on their web pages. The ads came in all shapes and sizes, and most generated click-through rates (CTR) ranging between 50 percent and 90 percent. Everyone was eager to click on a banner. Fast-forward to 2018, and you’re lucky if 10 out of every 10,000 people who see a display ad clicks on it. People have become “banner blind” and generally distrust them, so fewer and fewer people click on them. Continue reading “Are Programmatic Display Ads Worth the Investment?”

social media advertising tips

Social Media Advertising Tips

Have you ever heard the saying, “build it and they will come?” For social media pages, unfortunately, that’s rarely true. Just two years ago, the average reach for an organic Facebook post was a mere 2.6 percent. With the recent algorithm changes, that’s likely to plummet even more. Does that mean your business should stop all social media efforts and look for some other means of customer engagement? No, but you’ll need to jump into the social media advertising ring if you want to find any success. Continue reading “Social Media Advertising Tips”

8 Eye-Opening Digital Marketing Statistics [Infographic]

Whether you own a small local business or a company with multiple locations, maintaining an active online presence is a must. It not only helps you attract new business, but also provides multiple opportunities for you to engage with current customers. Don’t make the common mistake, however, of relying solely on social media and organic traffic to drive visitors to your business. Continue reading “8 Eye-Opening Digital Marketing Statistics [Infographic]”