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Email Marketing – Boosting Exposure, One Message at a Time

Everyone has email. Well, 3.9 billion people have email – and they actually use it! What’s even more amazing is email usage is predicted to grow by three percent each year through 2023. With these numbers it’s easy to see why email is such an important marketing tool. It’s measurable, it’s cost-effective, it’s personal, and it works! Continue reading “Email Marketing – Boosting Exposure, One Message at a Time”

What Digital Marketing Looks Like in a New Normal

The COVID-19 pandemic has unfortunately affected the lives of people around the world. Due to health concerns, many businesses across all industries have closed their doors to keep the community safe. People are beginning to adjust to life in a “new normal” with no immediate end to the situation in sight. At 3D Digital we’re using the resources we have to help businesses make this adjustment and get back on track. We know there’s a lot of uncertainty out there about what marketing strategy will work best for businesses as they get back on their feet. Here are the answers to some questions you might have now and going into the future: Continue reading “What Digital Marketing Looks Like in a New Normal”

Break Through to Cord Cutters with OTT

Let’s face it, we all know someone who has canceled their cable plan and opted for one or more streaming services like Netflix. That’s probably because there’s about 39.3 million cutting the cord in 2019 alone (Tech Jury). With more and more people choosing alternatives to traditional video platforms, new marketing opportunities have come about. So what does this look like, and why is it important to get in now? Let’s explore. Continue reading “Break Through to Cord Cutters with OTT”

Marketing, COVID-19, Working from home

3 Things Brands Should Do To Navigate COVID-19

From keeping your family safe to keeping your customers informed, navigating COVID-19 is stressful. No matter if you’re a restaurant owner letting others know you’re delivering food or a business adapting operations to the current situation, communicating with your audience is more important than ever. For the traditional marketer, it’s time to think differently.

Here are three things that businesses should consider during COVID-19. Continue reading “3 Things Brands Should Do To Navigate COVID-19”

Swipe Right on a Beautiful Website

In today’s time, a website does more than just relay basic information and services. A website can generate a personality for an organization. It virtually represents how a business is seen by potential customers. Designing an appealing website should be on the top of every business owner’s to-do list.

According to a study done by Adobe, 38% of consumers would leave a website altogether if the layout or imagery is unattractive or if the content is too long. If you need some advice on how to create a more visually appealing website with well-written content, then keep reading below. Continue reading “Swipe Right on a Beautiful Website”

Marketing Tips for Banks & Credit Unions

When you search for any bank or credit union, you’ll find nearly the same services. Most offer checking accounts, credit cards, loan options, mortgages, and so on. With such similar services offered across the industry, how can you make your financial institution stand out?

A great place to start would be your bank or credit union’s digital marketing plan. Let’s take a look at a couple of marketing tips that can take your online presence to the next level!

Continue reading “Marketing Tips for Banks & Credit Unions”

Marketing Tips for the Automobile Dealership Industry

The automobile dealership industry is a fast-paced environment. With inventory changing daily and the “pushy salesmen” stereotypes, customers can be a nervous wreck when it comes to car shopping. This is why more and more people are taking the virtual route. Some new dealerships like Carvana have even gone entirely online. Customers use search engines, like Google, to research different dealerships and prices before even stepping onto the lot.

Traditional in-person dealerships need to step up their digital marketing game. Ensuring a positive online presence and routinely tuning-up digital marketing is needed to attract online customers. Continue reading “Marketing Tips for the Automobile Dealership Industry”

3D Digital at a Glance

The holidays are over and a new decade has finally begun! Last year was one of 3D Digital’s most successful years to date. In 2019, we were able to exceed our goals and provide outstanding service to each of our clients. While it’s our job to help our clients grow, some of the work we did was able to help us grow too. Not only did we add new tactics to our wide-ranging list of services, we also added a few new faces to our talented team.

As we move into 2020, let’s take a moment to reflect on some of what we accomplished this past year. Continue reading “3D Digital at a Glance”

Last Minute Holiday Marketing Ideas for 2019

Knock, knock… The holidays are here! It’s December and that means there’s only a few weeks left before another holiday season comes to an end. As the proactive person you are, we know you started planning your holiday marketing efforts months ago. Right? If you’re suddenly beginning to panic, don’t worry. There are some things you can still do to take advantage of the holidays.

Here are a few of our recommended last-minute marketing ideas for the 2019 holiday season: Continue reading “Last Minute Holiday Marketing Ideas for 2019”

Why It’s Important to Have a Website Host and Manager

The rule every successful business owner knows is that having a company website is a necessity, not a luxury. Gone are the days where a web developer creates a site and then moves on to their next task. Nowadays, a site requires continuous maintenance to remain aesthetically relevant and to climb to the top of the search results page by uploading fresh, quality content. Some businesses have in-house developers who are constantly monitoring and quality checking, while others hire third party website hosts and managers. Here are three examples of why having someone manage your site is more important than you think. Continue reading “Why It’s Important to Have a Website Host and Manager”

Marketing Tips for the Roofing Industry

Creating a digital marketing plan for your local roofing business is simpler than it may seem. Although traditional media still has an influence over your local community’s buying power, digital media is how most people search for businesses and make transactions. When executed correctly, digital marketing can result in higher conversions and offer the best bang for your marketing bucks. Continue reading “Marketing Tips for the Roofing Industry”

Marketing Tips for the HVAC Industry

The HVAC (heating, ventilation and air conditioning) industry is complex in that it’s constantly improving as new technology is created. Professionals in this field provide and maintain many types of systems, and perform different services based on a customer’s needs. Unlike other industries, most HVAC service requests come at unplanned times because issues tend to arise unexpectedly. This could be an AC malfunction during the middle of summer or a ventilation issue during pollen season.

When a customer looks for someone to come to the rescue, your HVAC business should be the one that stands out from the rest. Here’s how this can be done: Continue reading “Marketing Tips for the HVAC Industry”