10 Branding Stats That Will Blow Your Mind
In business, few things are as important for growth as branding. Successfully branding a company can take it from being just another struggling start-up to an industry leader. Branding is never just about you and your company, it’s about the consumer. Find out what your target audience likes and use it to your advantage.
We’ve compiled a list of 10 branding stats that everyone should be aware of when marketing to consumers:
1) 62 percent of millennials believe online content builds brand loyalty. We’re living in a digital world. If you don’t already have a widespread online presence, that should be your top priority. Branding in the 21st century begins online.
2) Blogs bring in 67 percent more leads each month compared to companies without them. Blogs are a great place for you to tell consumers who you are and what you stand for. They’re also an opportunity to create SEO rich content to bring in new leads.
3) 64 percent of consumers say they trust a brand more if they share values with it. Tell consumers what you stand for. It’s always better to be transparent with the public, so long as you don’t alienate people or turn them away. Supporting a cause is a great way to build trust among consumers with the same mission.
4) A brand with an obvious political stance disappoints a reported 65 percent of the population. It’s good to believe in something, but never to the point where people get upset. Now more than ever, politics can be a great divide between people. Blatantly choosing one side over another could possibly eliminate half of your consumers.
5) 73 percent of people love a brand because of its friendly customer service. Never skimp on providing exceptional customer service. This is a chance for you to speak directly with real consumers and listen to what they have to say. If they feel you truly care about them and their issues, that will pay off in the long run. Positive word of mouth is crucial.
6) 90 percent of consumers expect to have the same experience with a brand across all platforms. It’s no longer acceptable to have a website that can only be viewed on a computer. Optimizing a site for mobile viewing is important because many people today surf the web on the go. Also, having the same presence on social media is a no-brainer. People need to have the same feeling of interacting with your brand everywhere to be able to form a loyalty to it.
7) Half of consumers follow at least one brand on social media. Make sure your social media marketing strategy is top notch. Come up with ideas to bring in new followers and get them involved. This is a chance to reach a large part of your target audience with the push of a button.
8) A signature color can boost brand recognition by 80 percent. Starbucks’ green, Ford’s blue, McDonald’s yellow, Coke’s red; you get the point. Choose a color pattern and stick with it. Consumers crave that consistency and recognizability.
9) One-third of the top 100 brands use blue somewhere in their logo. Blue is said to give off the essence of trust and honesty, two things every brand should strive for. Adding blue to your logo can help to further correlate these qualities with your brand.
10) 77 percent of people refer to a specific brand name when making purchases. How many times have you used the word “Coke” to refer to soda? “Kleenex” to refer to tissues? It’s not like we do it on purpose, it just happens. A great brand name can become as commonplace, if not more so, as the product itself.
These statistics show that a carefully thought out and executed branding strategy can result in exponential growth. Universal recognizability is the goal of every brand and you should be no exception. Take this information and use it to get into the game and beat the competition.